Module Identifier MMM6530  
Academic Year 2006/2007  
Co-ordinator To Be Arranged  
Semester Semester 2  
Mutually Exclusive MBM8010  
Course delivery Lecture   32 Hours.  
  Seminars / Tutorials   8 Hours.  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Strategic Management Plan100%
Supplementary Assessment Resubmission of assessed coursework100%

Learning outcomes

On successful completion of this module students should be able to:
Critically evaluate issues in the strategic management process, content and context

Analyse the strengths and weaknesses of environmental tools and techniques

Demonstrate an understanding of how organisations achieve competitive advantage

Recognise the effects of industry, market and competitive dynamics

Prepare a strategic plan for an organisation

Brief description

The module will include globalisation technological advances, competitors, changing market structures, distribution and customer needs. The module will also examine both internal and external factors that shape strategy


Introduction to Strategic Management
The Strategic Management Process, content and context
Strengths and Weaknesses of environmental tools and techniques
Strategies for achieving competitive advantages
Change management
Collaboration and networking
Strategic planning

Reading Lists

** Recommended Text
Doherty, M Write for Business: Skills for effective report writing in English Longman
Jankowicz, A D Business Research Projects Thomson Business Press
Kuiper, S Contemporary Business Report Writing London
Rees, W D The Skills of Management Thomson Business Press


This module is at CQFW Level 7