|| MRM8110 |
|| MARKETING AND ENTREPRENEURSHIP |
|| 2006/2007 |
|| Mrs Nerys Fuller-Love |
|| Intended for use in future years |
|Next year offered
|| N/A |
|Next semester offered
|| N/A |
|| Professor Robert E Morgan |
|| MMM1210 , MMM3310 |
| Course delivery
|| Lecture || 22 Hours. |
|| Seminars / Tutorials || 11 Hours. |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Exam||2 Hours ||50%|
|Semester Assessment|| ||50%|
|Supplementary Exam||2 Hours ||100%|
Learning outcomesOn successful completion of this module students should be able to:
Identify the concepts, processes and skills required to market goods and services in a small business.
Describe the key requirements of a marketing plan and its implementation.
Design a market research survey for a small business.
Plan and describe the development of new products and services.
The aim of this module is to introduce marketing topics such as marketing management, marketing strategies within the context of the small business. This module will be taught through the medium of Welsh.
This mdoule will introduce the latest theories in the field of Marketing and Marketing Research with particular reference to small businesses and entrepreneurship. This module will offer students the opportunity to research and discuss the topic. During the module there will be an emphasis on the importance of Marketing to small businesses and how to undertake market research.
Definition of Marketing
Segmenting the market
Advertising and E-marketing
Developing new products and services
B Kenny and K Dyson Marketing in a Small Business
D Carson, S Cromie, P McGowan and J Hill Marketing and Entrepreneurship in SME's: An Innovative Approach
This module is at CQFW Level 7