Module Identifier MM12510  
Academic Year 2007/2008  
Co-ordinator Mr Tony McGuinness  
Semester Semester 1  
Other staff Mr Damian M Gallagher, Dr Brigitte Biehl  
Course delivery Lecture   20 Hours.  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam2 Hours  80%
Semester Assessment 1 piece  20%
Supplementary Exam2 Hours  80%
Supplementary Assessment One piece of coursework (previous assessment carries over if marked at 40% or over)20%

Learning outcomes

On successful completion of this module students will:


This module is the first in a series that deals with the theoretical and methodological core of marketing, and with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of marketing.

Brief description

This module introduces students to the language and concepts of marketing theory, and to how they apply in the real world. It provides the foundation of knowledge and comprehension that students need to progress to higher levels of learning: application; analysis; synthesis; and evaluation.

Reading Lists

** Recommended Text
P Kotler, G Armstrong, J Saunders and V Wong (2005) Principles of Marketing, 4th Europe edition,. Prentice-Hall


This module is at CQFW Level 4