Module Identifier MM12610  
Academic Year 2007/2008  
Co-ordinator Dr Brigitte Biehl  
Semester Semester 2  
Pre-Requisite Registration on the Marketing Major degree scheme  
Course delivery Seminars / Tutorials   10 Hours.  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Coursework 4 x 25%  100%

Learning outcomes

On successful completion of this module students will be able to:


This module aims to:

Brief description

Marketing Skills development is critical for students who aim to be marketers or sales personnel.   Learning the techniques of effective skills in marketing, such as presentation skills, different handling styles and approaches, information gathering techniques and critical analyses, will help future marketers to deal with the industry demands and requirements.


Searching information, Selecting, Summarising and Writing Styles. Responding to Information: Making Team Recommendations and Decisions.
Information gathering methods, searching and synthesising time factor, putting information together, structuring and presenting information, team's discussion, facilitation and decision-making techniques.

Making Effective Presentations.
Styles, medias, outlook, voice, body languages and audience control.

Case Study Analysis and Presentations.
Application and practical exercises on developing marketing skills and sales and management skills.

Career Planning and Development.
Self awareness, skills analysis, principles of career management, resume preparation and career choice.

Learning styles and Stress Buster.
Personal learning styles, common learning styles, different appraoches and ways of learning, finding and using the styles well and dealing with stress.

Reading Lists

** General Text
Further reading for each topic will be distributed during the module
** Recommended Text
Clark, C (1999) How to give effective business briefings; effective techniques for relaying information to and obtaining feedback from employees London: Kogan Page
Goffman, E (1969) The presentation of self in everyday life London: Allen Lane
Nickson, D, Warhurst, C, Dutton, E (2005) The importance of attitude and appearance in the service encounter in retail and hospitality Managing Service Quality Vol. 15, No. 2 pp. 195-208.


This module is at CQFW Level 4