Module Identifier MMM9010  
Academic Year 2007/2008  
Co-ordinator Dr Sajjad M Jasimuddin  
Semester Semester 2  
Course delivery Lecture   1 Hours. 7 x 2 hours  
  Seminars / Tutorials   6 Hours. 3 x 2 hours  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam1.5 Hours  60%
Semester Assessment Group based 4,000 word project40%
Supplementary Exam1.5 Hours  60%
Supplementary Assessment 1 individual piece of coursework40%

Learning outcomes

On successful completion of this module students should be able to:


To acquire an understanding of the principal concepts, frameworks and techniques of strategic management
To introduce a number of contemporary issues within the wider business environment, which inform the processes of strategic management.
To provide students with the necessary skills to apply their learning to a wide range of situations and scenarios.

Brief description

Strategy is concerned with the ways in which organisations can obtain and maintain advantage. This module covers conceptual, theoretical and practical aspects. It provides the aspiring general manager with a sound theoretical basis in the key areas of strategy, and practical models, tools and techniques which help to 'unlock' many of the areas of this complex, fascinating and vital subject.


Reading Lists

** Essential Reading
Johnson, K, Scholes, G and Whittington, R (2005) Exploring Corporate Strategy: Text Only, 7th edition. 1405825669
** Recommended Text
De Wit and Meyer (2004) Strategy, process, content, context. An international perspective Thomson Learning: London
Mintzberg, H, Ahlstand, B and Lampel, J (1998) Strategy Safari Harlow: FT Prentice Hall


This module is at CQFW Level 7