|Module Title||VISITOR MANAGEMENT|
|Co-ordinator||Mr Ian P Keirle|
|Course delivery||Other||2 x 3 hour visits during semester|
|Seminars / Tutorials||2 x 2 hour workshops|
|Lecture||1 x 2 hour lecture per week|
Describe and utilise the marketing process in relation to countryside recreation management.
a. An understanding of the marketing mix is demonstrated
b. An understanding of target audiences and market segmentation is demonstrated.
c. An understanding of sites as products is demonstrated.
Evaluate the issues concerned with the management of a countryside recreation site and to plan the management of a site accordingly
a. The ability to plan for recreation is demonstrated.
b. The provision of infrastructure on a given site is planned in relation to visitor and site needs.
c. An understanding of how to improve access at recreation sites is demonstrated.
Assess the use made of countryside recreation sites through the use of recreational survey techniques.
a. A method of assessing the condition of a recreation site is demonstrated.
b. An appreciation is shown of the direct methods available to survey site usage.
c. An appreciation is shown of the indirect methods available to survey site usage.
Discuss and interpret legislation concerned with access to the countryside.
a. An understanding of the legal history of countryside access is demonstrated.
b. The relevance of case law is described and appreciated.
c. Key relevant laws and sections are identified and explained.
d. Different types of accessible land are recognised and understood.
e. The powers available to optimise access and to monitor and enforce infringements are understood.
Develop an appreciation of marketing and its value as an approach to the management of countryside recreation
Develop an understanding of the methods available for the management of recreational visitors to the countryside
Develop an understanding of the legal and managerial framework asociated with access into the countryside
|Problem solving||This will occur within the assignment|
|Research skills||The assignment may require primary research to be conducted|
|Communication||Report writing skills will be developed within the assignment|
|Improving own Learning and Performance||This occurs through feedback from the assignment|
|Team work||The module features a number of group work sessions within the teaching|
|Information Technology||In the assignment IT skills will be required|
|Application of Number||The assignment may require some survey work that will include a need for numeric skills|
|Personal Development and Career planning||This module provides a range of skills and knowledge that are directly relevant to the countryside job market.|
This module is at CQFW Level 5