Module Identifier RD21210  
Academic Year 2007/2008  
Co-ordinator Dr Carol A Green  
Semester Semester 2 (Taught over 2 semesters)  
Course delivery Lecture   1 x 1 hour lecture per week  
  Practical   20 hours of practical  
  Other   >60 hours preparation for and running equine events  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment 2,500 WORD ASSIGNMENT  40%
Supplementary Assessment REPORT TO COVER ALL OUTCOMES  100%

Learning outcomes

On successful completion of this module students should be able to:
Identify finance, health and safety, insurance and legal requirements

Construct a marketing plan for an equine event

Plan and carry out an equine event

Brief description

This module is designed to give students an insight into organizing and managing an equestrian event. It will give students the opportunity to organize an equine event or competition and will include topics such as selecting a venue, marketing and identifying both physical and human resources required.

The module will include:
Planning, marketing and running an event
Identify suitable venue for: Dressage, show-jumping, showing, Lecture demonstrations, and Horse Trials.
Health and safety requirements, risk assessment
Importance of marketing
Prepare a draft marketing plan
Preparation of schedules
Examining basic financial documents
Legal issues
Public relations: how to promote the event and seek sponsorship.

Module Skills

Problem solving Students will be required to plan and organise a particular equine event. This will involve booking the venue, arranging for publicity, financial management, dealing with organisational problems and any that might occur during the event.  
Research skills Assignment project will require students to research funding, health and safety issues and legal requirements for running a public event  
Communication Students will be expected to communicate in a variety of ways with sponsors, competitors, judges, press and the public.  
Team work Fundamental requirement of planning a successful event  
Application of Number Students will need to keep physical records of ticket sales, disbursements and receipts  
Personal Development and Career planning Organising any equine event is a key component for working within the industry  
Subject Specific Skills Horsemastership  

Reading Lists

** General Text
Jobber, D and Fahy (2003) Foundations of marketing McGraw-Hill 0007709868
LeBouef, L P (1986) How to motivate people Sidgwick and Jackson, London 0002839931
Tyson, S and York, A (1996) Human resource management Longman
** Recommended Consultation
Rule books from Equestrian Organisations


This module is at CQFW Level 5