Module Identifier RD26410  
Academic Year 2007/2008  
Co-ordinator Dr Brian J Garrod  
Semester Semester 1  
Other staff Miss Hege Rossa  
Course delivery Lecture   2 x 1 hour lectures per week  
  Other   2 x 3 hour visits during semester  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Assignment Outcomes Assessed: 2, 3, 4  60%
Semester Exam1.5 Hours Outcomes Assessed: 1, 2, 3  40%
Supplementary Assessment Students must re-take the element(s) that led to the failure  100%

Learning outcomes

On successful completion of this module, students should be able to:

Outcome 1
Evaluate how the changes in demand for rural tourism have affected facilities and activities.
Performance criteria:
a. Assess the trends in demand for rural tourism.
b. Evaluate factors influencing demand for rural tourism
c. Explain the nature of facilities and activities involved in rural tourism.
Global, National, Regional and local.

Outcome 2
Assess how the public, private and voluntary sectors interact with the rural tourism industry.
Performance criteria:
a. Analyse the role of the public, private and voluntary sectors in rural tourism planning.
b. Analyse the role of the public, private and voluntary sectors in shaping rural development initiatives.
c. Analyse the role of the public, private and voluntary sectors in the promotion of rural tourism.
Public, Private and Voluntary.

Outcome 3
Identify and analyse the concept of sustainability in rural tourism management.
Performance criteria
a. Understand the development of the concept of sustainability.
b. Analyse examples of sustainable rural tourism.
c. Apply sustainable principles to selected rural tourism examples.
Resort, Large, Medium and Small

Outcome 4
Evaluate the success and applicability of strategies for the management of rural tourism resources.
Performance criteria
a. Evaluate case studies of rural tourism in the UK.
b. Evaluate case studies of rural tourism in Europe.
c. Evaluate case studies of rural tourism globally.
Global, National, Regional and Local.

Brief description

This module addresses the theoretical and practical nature of management in rural tourism within the UK and European countries. The module analyses the demand and supply relationship within rural tourism and assesses the various approaches to the management of the rural tourism resource.

Reading Lists

Bramwell, B and Lane, B (1997) Rural tourism and sustainable rural development Channel View Publications
English Tourist Board (1991) Sustainable tourism and the environment: maintaining the balance ETB
Sharpley, S and Sharpley, J (1997) Rural tourism: an introduction International Thomson Business Press
Yale, P (1993) Tourism and leisure in the countryside Elm Publications


This module is at CQFW Level 5