|Module Title||RURAL TOURISM MANAGEMENT|
|Co-ordinator||Dr Brian J Garrod|
|Other staff||Miss Hege Rossa|
|Course delivery||Lecture||2 x 1 hour lectures per week|
|Other||2 x 3 hour visits during semester|
Evaluate how the changes in demand for rural tourism have affected facilities and activities.
a. Assess the trends in demand for rural tourism.
b. Evaluate factors influencing demand for rural tourism
c. Explain the nature of facilities and activities involved in rural tourism.
Global, National, Regional and local.
Assess how the public, private and voluntary sectors interact with the rural tourism industry.
a. Analyse the role of the public, private and voluntary sectors in rural tourism planning.
b. Analyse the role of the public, private and voluntary sectors in shaping rural development initiatives.
c. Analyse the role of the public, private and voluntary sectors in the promotion of rural tourism.
Public, Private and Voluntary.
Identify and analyse the concept of sustainability in rural tourism management.
a. Understand the development of the concept of sustainability.
b. Analyse examples of sustainable rural tourism.
c. Apply sustainable principles to selected rural tourism examples.
Resort, Large, Medium and Small
Evaluate the success and applicability of strategies for the management of rural tourism resources.
a. Evaluate case studies of rural tourism in the UK.
b. Evaluate case studies of rural tourism in Europe.
c. Evaluate case studies of rural tourism globally.
Global, National, Regional and Local.
This module is at CQFW Level 5