Module Identifier RD28710  
Academic Year 2007/2008  
Co-ordinator Mr Anthony O'Regan  
Semester Semester 2  
Co-Requisite RD24920  
Course delivery Lecture   1 x 2 hour lecture per week  
Assessment TypeAssessment Length/DetailsProportion
Semester Assessment Business development report Outcomes Assessed: 1, 2.100%
Supplementary Assessment Re-presentation of amended report  100%

Learning outcomes

On successful completion of this module, students should be able to:

Outcome 1
Prepare a business report
Performance criteria:
a. Financial issues are highlighted and discussed.
b. Objectives are identified and provided for.
c. Realism and prudence are demonstrated.
Dependent on subject area.

Outcome 2
Analyse and evaluate an organisation/organisational business sector.
Performance criteria:
a. Explain and evaluate the basis of analysis used.
b. Identify and evaluate factors which the performance of the business investigated.
c. Select and use suitable procedures.
Dependent on subject area.

Brief description

The aim of this module is to introduce students to business planning/strategy development by way of a case study approach. This module is an integrating module and designed to draw on material, such as business planning procedures, marketing and other analytical techniques, covered in earlier modules. This module provides for an in-depth investigation/examination of an appropriate business/industry. The case study will be reflective of the scheme studied.

Reading Lists

Depending on industry sector, but includes trade magazines, newspapers etc.


This module is at CQFW Level 5