|| RS25620 |
|| VISITOR MANAGEMENT |
|| 2007/2008 |
|| Mr Ian P Keirle |
|| Semester 2 |
| Course delivery
|| Lecture || 1 x 2 hour lecture per week |
|| Other || 2 x 3 hour visits per semester |
|| Seminars / Tutorials || 2 x 2 hour workshops |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Assessment|| Recreation plan Outcomes assessed: 1, 2, 3 ||50%|
|Semester Exam||2 Hours Written examination Outcomes assessed: 1, 2, 3, 4 ||50%|
|Supplementary Exam||2 Hours Written examination Outcomes assessed: All ||100%|
On completion of this module students will be able to:
Describe and utilise the marketing process in relation to countryside recreation management.
Evaluate the issues concerned with the management of a countryside recreation site and to plan the
management of a site accordingly
Assess the use made of countryside recreation sites through the use of recreational survey techniques.
Discuss and interpret the legislation concerned with access to the countryside.
This module is concerned with how visitors to recreation sites can be managed to ensure maximum benefit to visitors, communities and conservation. A marketing approach is taken throughout the module whereby the countryside resource is considered as a product and the visitor as a customer. The module is concerned with management techniques such as infrastructure, developing accessibility, use of the media and customer care. The module concludes by considering the issue of access into the countryside.
The aims of this module are to:
a. Develop an appreciation of marketing and its value as an approach to the management of countryside recreation
b. Develop an understanding of the methods available for the management of recreational visitors to the countryside
c. Develop an understanding of the legal and managerial framework associated with access into the countryside
The module looks at the methods available to manage recreation in the countryside in such a way as to maximise the benefits and minimise potential conflicts. A marketing approach is used as the underpinning theme of the module with recreation sites considered as products and visitors as customers. The module considers the role played by management techniques such as signposting, site infrastructure, information, use of the media, transport, erosion control and disabled access in the management of recreational sites. The legislative and managerial framework associated with access will be considered.
.1 Independent project work
This will occur within the assignment.
.2 IT and information handling
This may occur within the assignment.
.4 Writing in an academic context
This will occur within the examination.
.5 Oral discussion and presentation
The module contains several workshops which involve group discussion.
.6 Careers need awareness
The issues covered within this module are directly related to employment within the countryside
Students are required to manage their own time in carrying out continuous assessment.
|| This will occur within the assignment |
|| The assignment may require primary research to be conducted |
|| Report writing skills will be developed within the assignment |
|Improving own Learning and Performance
|| This occurs through feedback from the assignment |
|| The module uses a number of group work sessions within the teaching |
|| In the assignment, IT skills will be required |
|Application of Number
|| The assignment may require some survey work that will include a need for numeric skills. |
|Personal Development and Career planning
|| This module provides a range of skills and knowledge that are directly relevant to the countryside job market. |
** General Text
Bell, S (1997) Design for outdoor recreation
E and F N Spon
Broadhurst R (2001) Managing environments for leisure and recreation
Curry N (1994) Countryside recreation, access and land use planning
E and F N Spon
Hammitt, W E (1987) Wildlife recreation, ecology and management
Jobber, D (1998) Principles and practice of marketing
Riddall, F and Trevelyan, J (1983) Rights of way: a guide to law and practice
Sharpley, R (2002) Tourism and leisure in the countryside
Sports Council (1995) Good practice in planning and management of sport and active recreation in the countryside
Veal, A J (1992) Research methods for leisure and tourism
** Recommended Text
Keirle, I (2002) Countryside recreation site management: a marketing approach
This module is at CQFW Level 5