Module Identifier RS32310  
Academic Year 2007/2008  
Co-ordinator Mr Ian P Keirle  
Semester Semester 2  
Course delivery Lecture   2 x 1 hour lectures per week  
  Seminars / Tutorials   2 x 2 hour seminars per semester  
Assessment TypeAssessment Length/DetailsProportion
Semester Exam3 Hours WRITTEN EXAMINATION  100%
Supplementary Exam3 Hours WRITTEN EXAMINATION  100%

Learning outcomes

On successful completion of this module students should be able to:
1. Evaluate the need for strategic planning for recreation and tourism at local, regional and national scales

2. Discuss the context in which planning operates

3. Identify a range of approaches and tools available for strategic planning know the relative strengths and
   weaknesses of differing approaches and tools.

4. Evaluate the implementation of recreation and tourism strategies in practice

Brief description

For people engaged in the tourism and recreation industries decision making at local and larger spatial scales normally takes place against a background of some form of strategic planning. This module will introduce students to the components of planning and will look at the techniques and tools available to the planner and will consider examples of documentation associated with strategic planning.

This module seeks to make students aware of the strategic planning process as it impacts upon recreation and tourism. Initial introduction of the broad principles of planning is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.


Examples from outside speakers from organisations such as the Forestry Commission, Mid Wales Tourism Partnership and Ceredigion County Council.

Module Skills

Problem solving Developing a strategic approach to planning involves problem solving at all levels and will be central to the module  
Research skills A range of research skills will be developed within the module  
Communication Students will be required to take part in discussions in lectures, during seminars and with outside speakers.  

Reading Lists

** General Text
Bramwell, B and Lane, B (2000) Tourism, collaboration and partnerships: politics, practice and sustainability Channel View Publications 1873150229
Curry, N R (1994) Countryside recreation, access and land use planning E & F N Spon 0419155503
DeGraaf, D, Jordan, D and DeGraaf, K (1999) Programming for parks: recreation and leisure services. A Servant Leadership approach Venture Publishing Inc 0910251991
Gunn, C and Var, T (2002) Tourism planning: basics, concepts, cases Taylor and Francis 0415932688
Hall, C M and Jenkins, J M (1995) Tourism and public policy Routledge 0415113547
Inskeep, F (1994) National and regional tourism planning Routledge 0415109892
Mathieson, N and Wall, G (1989) Tourism: Economic, Physical and Social Impacts Longman 0582300614
Midmore, P (2000) The economic value of walking in rural Wales University of Wales, Welsh Institute of Rural Studies Working Paper No 13 0902124536

** Recommended Consultation
Curry, N R and Pack, C (1993) Land Use Policy Planning on presumption 10 (2) : 140 - 151.
Scott, A J (2002) Planning Practice and Research Planning for recreation in the South Wales countryside: from presumption to empiricism 15 (3) : 175 - 192.

Technical Reports
Sidaway, R (1990) Birds and Walkers: a review of existing research on access to the countryside and disturbance of birds: A report for the Ramblers' Association Ramblers' Association


This module is at CQFW Level 6