|| RS32310 |
|| STRATEGIC PLANNING FOR TOURISM AND RECREATION |
|| 2007/2008 |
|| Mr Ian P Keirle |
|| Semester 2 |
| Course delivery
|| Lecture || 2 x 1 hour lectures per week |
|| Seminars / Tutorials || 2 x 2 hour seminars per semester |
|Assessment Type||Assessment Length/Details||Proportion|
|Semester Exam||3 Hours WRITTEN EXAMINATION ||100%|
|Supplementary Exam||3 Hours WRITTEN EXAMINATION ||100%|
Learning outcomesOn successful completion of this module students should be able to:
1. Evaluate the need for strategic planning for recreation and tourism at local, regional and national scales
2. Discuss the context in which planning operates
3. Identify a range of approaches and tools available for strategic planning know the relative strengths and
weaknesses of differing approaches and tools.
4. Evaluate the implementation of recreation and tourism strategies in practice
For people engaged in the tourism and recreation industries decision making at local and larger spatial scales normally takes place against a background of some form of strategic planning. This module will introduce students to the components of planning and will look at the techniques and tools available to the planner and will consider examples of documentation associated with strategic planning.
This module seeks to make students aware of the strategic planning process as it impacts upon recreation and tourism. Initial introduction of the broad principles of planning is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.
Introduction to planning
The history of tourism and recreation planning.
The planning context
The planning process
Types of plan and strategy
Establishing demand and supply
Examples from outside speakers from organisations such as the Forestry Commission, Mid Wales Tourism Partnership and Ceredigion County Council.
|| Developing a strategic approach to planning involves problem solving at all levels and will be central to the module |
|| A range of research skills will be developed within the module |
|| Students will be required to take part in discussions in lectures, during seminars and with outside speakers. |
** General Text
Bramwell, B and Lane, B (2000) Tourism, collaboration and partnerships: politics, practice and sustainability
Channel View Publications 1873150229
Curry, N R (1994) Countryside recreation, access and land use planning
E & F N Spon 0419155503
DeGraaf, D, Jordan, D and DeGraaf, K (1999) Programming for parks: recreation and leisure services. A Servant Leadership approach
Venture Publishing Inc 0910251991
Gunn, C and Var, T (2002) Tourism planning: basics, concepts, cases
Taylor and Francis 0415932688
Hall, C M and Jenkins, J M (1995) Tourism and public policy
Inskeep, F (1994) National and regional tourism planning
Mathieson, N and Wall, G (1989) Tourism: Economic, Physical and Social Impacts
Midmore, P (2000) The economic value of walking in rural Wales
University of Wales, Welsh Institute of Rural Studies Working Paper No 13 0902124536
** Recommended Consultation
Curry, N R and Pack, C (1993) Land Use Policy Planning on presumption
10 (2) : 140 - 151.
Scott, A J (2002) Planning Practice and Research Planning for recreation in the South Wales countryside: from presumption to empiricism
15 (3) : 175 - 192.
Sidaway, R (1990) Birds and Walkers: a review of existing research on access to the countryside and disturbance of birds: A report for the Ramblers' Association
This module is at CQFW Level 6