Gwybodaeth Modiwlau
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 20 one hour lectures |
| Seminars / Tutorials | 5 one hour tutorials |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 2 Hours Unseen written examination | 50% |
| Semester Assessment | Coursework essay 2500 words | 50% |
| Supplementary Exam | 2 Hours Unseen written examination | 50% |
| Supplementary Assessment | Coursework essay 2500 words | 50% |
Learning Outcomes
On completion of this module, students should be able to:
* Analyse the core concepts and frameworks in business strategy
* Explain and apply tools for analysing the internal and external business environment
* Critically evaluate issues in business strategy process, content and context
* Appraise critically the major theories of strategy
* Explore creative approaches to the formulation of business strategy
* Propose and defend improvements to strategic decision making in organisations
Aims
Business Strategy is an integral and crucial part of everyday business life. This module is designed to demonstrate the complexity of business strategy to undergraduate students by means of a range of business scenarios and cases. It will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community.
Brief description
This module will equip students with an understanding of the development of business strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community. Students will (i) develop their understanding of the many, often conflicting, approaches to business strategy and critically reflect on the assumptions, possibilities and limitations of each approach; (ii) explore how strategy functions within the wider internal and external business environment; and (iii) develop the necessary skills to apply their learning to a wide range of situations and scenarios.
Content
- Strategy overview
- Strategy context
- Strategy process
- Strategy content
- Strategy Implementation
- Corporate Governance and Strategy leadership
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | N/A |
| Communication | Read in different contexts and for different purposes. Listen effectively. |
| Improving own Learning and Performance | Show awareness of own learning styles, personal preferences and needs, and barriers to learning. Devise and apply realistic learning and self management strategies. Devise a personal action plan to include short and long-term goals. Review and monitor progress, revising action plan as appropriate, to improve overall performance. |
| Information Technology | Use a range of commonly used software packages. Prepare and input data. Present information and data. Use email/internet appropriately and effectively. |
| Personal Development and Career planning | N/A |
| Problem solving | Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational proposal in response to a problem. |
| Research skills | Understand a range of research methods. Plan and carry out research. Produce academically appropriate reports. |
| Subject Specific Skills | The module will provide students with analytical skills applicable to a wide range of situations and scenarios, in business and other organizations. |
| Team work | N/A |
Notes
This module is at CQFW Level 6