Module Information

Module Identifier

MMM6530

Module Title

MANAGING STRATEGICALLY

Academic Year

2009/2010

Co-ordinator

To Be Arranged

Semester

Intended for use in future years

Mutually Exclusive

MBM8010

Course Delivery

Delivery Type	Delivery length / details
Lecture	32 Hours.
Seminars / Tutorials	8 Hours.

Assessment

Assessment Type	Assessment length / details	Proportion
Semester Assessment	Strategic Management Plan	100%
Supplementary Assessment	Resubmission of assessed coursework	100%

Learning Outcomes

On successful completion of this module students should be able to:

Critically evaluate issues in the strategic management process, content and context

Analyse the strengths and weaknesses of environmental tools and techniques

Demonstrate an understanding of how organisations achieve competitive advantage

Recognise the effects of industry, market and competitive dynamics

Prepare a strategic plan for an organisation

Brief description

The module will include globalisation technological advances, competitors, changing market structures, distribution and customer needs. The module will also examine both internal and external factors that shape strategy

Content

Introduction to Strategic Management
The Strategic Management Process, content and context
Strengths and Weaknesses of environmental tools and techniques
Strategies for achieving competitive advantages
Change management
Collaboration and networking
Strategic planning

Reading List

Recommended Text
Doherty, M Write for Business: Skills for effective report writing in English Longman Primo search Jankowicz, A D Business Research Projects Thomson Business Press Primo search Kuiper, S Contemporary Business Report Writing London Primo search Rees, W D The Skills of Management Thomson Business Press Primo search

Notes

This module is at CQFW Level 7