Module Information
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 22 Hours. |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 2 Hours | 100% |
| Supplementary Exam | 2 Hours | 100% |
Learning Outcomes
After completing this module you will:
* Understand the process, content and context dimensions of business strategy;
- Understand key issues relating to:
the content of strategy at corporate, business and network levels;
the sensitivity of process and content to organisational context;
the dynamic features of business strategy;
* Demonstrate a knowledge of effective strategic change and organisational learning;
* Recognise the strategic priorities of developing the firm's resources and capabilities to exploit marketplace opportunities; and,
* Appreciate the contingency issues underlying business strategy theory and practice
Aims
This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy.
Brief description
This module presents several modern approaches to analysing; forming, implementing and evaluating strategy at business unit and multi-business levels.
Content
Strategy formation processes
Organisational change processes
Business level strategy and the organisation's external environment
Business level strategy and the organisation's internal environment
Strategy at the corporate level
Organisational development: leadership and learning
Organisational purpose
Reading List
Recommended TextBob de Wit and Ron Meyer (2006) Strategy Process, Content and Context Thompson Third Edition Primo search Jay B, Barney and William S Hesterley (2006) Strategic Management and Competitive Advantage Concepts and Cases Prentice Hall Primo search
Notes
This module is at CQFW Level 6