Module Information

Module Identifier
FM34120
Module Title
VISUAL SEMIOTICS
Academic Year
2011/2012
Co-ordinator
Semester
Semester 2
Further Details:

Course Delivery

Delivery Type Delivery length / details
Lecture 1 x 2 hour Lecture/Workshop per week
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Essay 1 (2500 words)  50%
Semester Assessment Essay 2 (2500 words)  Supplementary Assessments will be Essay 1 (50%); Essay 2 (50%)  50%

Learning Outcomes

On successful completion of this module students should be able to:

To apply semiotic approaches to the analysis of mass media texts;


To gain an advanced understanding of the principles of semiotic analysis;

To gain a critical awareness of the usefulness and limitations of semiotic approaches.

to asses the usefulness and limitations of such approaches

Brief description


The lectures are based on the following:

Signifier and Signified
Structural Analysis
Codes
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics

Content


The lectures are based on the following:

Signifier and Signified
Structural Analysis
Codes
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics

Notes

This module is at CQFW Level 6