Module Information
Module Identifier
RS32310
Module Title
STRATEGIC PLANNING FOR TOURISM AND RECREATION
Academic Year
2011/2012
Co-ordinator
Semester
Semester 2
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 2 x 1 hour lectures per week |
| Seminars / Tutorials | 2 x 2 hour seminars per semester |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 3 Hours WRITTEN EXAMINATION | 100% |
| Supplementary Exam | 3 Hours WRITTEN EXAMINATION | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Evaluate the need for strategic planning for recreation and tourism at local, regional and national scales
2. Discuss the context in which planning operates
3. Identify a range of approaches and tools available for strategic planning know the relative strengths and
weaknesses of differing approaches and tools.
4. Evaluate the implementation of recreation and tourism strategies in practice
Brief description
For people engaged in the tourism and recreation industries decision making at local and larger spatial scales normally takes place against a background of some form of strategic planning. This module will introduce students to the components of planning and will look at the techniques and tools available to the planner and will consider examples of documentation associated with strategic planning.
This module seeks to make students aware of the strategic planning process as it impacts upon recreation and tourism. Initial introduction of the broad principles of planning is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.
This module seeks to make students aware of the strategic planning process as it impacts upon recreation and tourism. Initial introduction of the broad principles of planning is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.
Content
- Introduction to planning
- The history of tourism and recreation planning.
- The planning context
- The planning process
- Types of plan and strategy
- Policy audits
- Establishing demand and supply
- Developing consensus
- Carrying capacity
Module Skills
| Skills Type | Skills details |
|---|---|
| Communication | Students will be required to take part in discussions in lectures, during seminars and with outside speakers. |
| Problem solving | Developing a strategic approach to planning involves problem solving at all levels and will be central to the module |
| Research skills | A range of research skills will be developed within the module |
Reading List
General TextBramwell, B and Lane, B (2000) Tourism, collaboration and partnerships: politics, practice and sustainability Channel View Publications Primo search Curry, N R (1994) Countryside recreation, access and land use planning E & F N Spon Primo search DeGraaf, D, Jordan, D and DeGraaf, K (1999) Programming for parks: recreation and leisure services. A Servant Leadership approach Venture Publishing Inc Primo search Gunn, C and Var, T (2002) Tourism planning: basics, concepts, cases Taylor and Francis Primo search Hall, C M and Jenkins, J M (1995) Tourism and public policy Routledge Primo search Inskeep, F (1994) National and regional tourism planning Routledge Primo search Mathieson, N and Wall, G (1989) Tourism: Economic, Physical and Social Impacts Longman Primo search Midmore, P (2000) The economic value of walking in rural Wales University of Wales, Welsh Institute of Rural Studies Working Paper No 13 Primo search Recommended Consultation
Curry, N R and Pack, C (1993) Land Use Policy Planning on presumption 10 (2) : 140 - 151 Primo search Scott, A J (2002) Planning Practice and Research Planning for recreation in the South Wales countryside: from presumption to empiricism 15 (3) : 175 - 192 Primo search Sidaway, R (1990) Birds and Walkers: a review of existing research on access to the countryside and disturbance of birds: A report for the Ramblers' Association Ramblers' Association Primo search
Notes
This module is at CQFW Level 6