Module Information

Module Identifier
MM35020
Module Title
Independent Research Project in Management, Marketing and Tourism
Academic Year
2016/2017
Co-ordinator
Semester
Semester 2 (Taught over 2 semesters)
Pre-Requisite
External Examiners
  • Mr Harinder Dhesi (Senior Lecturer - London Metropolitan University)
 

Course Delivery

Delivery Type Delivery length / details
Lecture 4 x 1 Hour Lectures
Seminar 5 x 2 Hour Seminars
Lecture 2 x 2 Hour Lectures
Workshop 5 x 2 Hour Workshops
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Project Report of 10000 words  100%
Supplementary Assessment Project Report of 10000 words  100%

Learning Outcomes

On successful completion of this module students should be able to:

* Assess and evaluate information from a range of sources

* Undertake a targeted review of literature

* Design and conduct appropriate research

* Analyse and present results

* Present valid discussion, conclusions and recommendations

Aims

This module allows consolidation of business management, marketing and/or tourism management skills in the framework of in-depth study of a topic selected by the student under the guidance of members of academic staff. Support will also be provided through lectures on research techniques and project management, workshops, seminars and supervision.

On completion of this module, students should be able to:

1. Assess and evaluate information from a range of sources
2. Undertake a targeted review of literature
3. Design and conduct appropriate research
4. Analyse and present results
5. Present valid discussion, conclusions and recommendations


Brief description

The independent research project provides the opportunity for in-depth investigation of an appropriate topic and further develops independent study skills. The report also provides an opportunity to specialize in a particular aspect of business management, marketing and/or tourism management disciplines.

Content

Lectures Semester 1 (1 hour each)

1. What is a research project for? Getting started on your project.
2. Supervision. Making best use of your supervisor.
3. Review of quantitative data analysis
4. Review of qualitative data analysis
5. Further help with quantitative data
6. Further help with qualitative data
7. Conclusions. Writing up, layout style and voice. Dealing with tables, figures, reference list and appendices

Workshops (2 hours each, in groups of 16) classrooms

8. Project planning and time management
9. Aims and objectives
10. Literature review, references and citation
11. Implementing research methods
12. Taking stock of progress

Workshops (2 hours each, in groups of 16) computer labs

13. Working with quantitative data
14. Working with quantitative data
15. Working with qualitative data
16. Working with qualitative data
17. Putting it all together

Students should also meet with supervisors, for up to 2.5 hours in total but preferably fortnightly for approx. 15 mins. Regular submission of chapter drafts is recommended.

Supervisors will be required to complete a short form on the progress of each student twice a semester. This will be shared with the student and be taken into account in the marking of the project.

Module Skills

Skills Type Skills details
Application of Number Opportunities for use of quantitative techniques appropriate to the selected topic.
Communication Through supervision, developing proposal, monitoring progress, revising draft.
Improving own Learning and Performance Organizational and research skills; developing skill of learning how to learn independently.
Information Technology Accessing internet for appropriate reference material; use of information technology in data analysis, preparation and presentation of report.
Personal Development and Career planning Self-management, initiative, independence and self-awareness.
Problem solving Discussion in preparatory lectures, development in project proposal and applied in research and completion of report.
Research skills Obtaining, selecting, assimilating information from a variety of sources for preparing report.
Subject Specific Skills Application of qualitative and quantitative skills to specific management scenarios and current business environment.
Team work N/A

Notes

This module is at CQFW Level 6