Module Information

Module Identifier
BEM3705
Module Title
Behaviour Change 2 (Nudge, free will and the ethics of behaviour change)
Academic Year
2024/2025
Co-ordinator
Semester
Distance Learning
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Written report  Pass Mark = 50% 1500 Words  100%
Supplementary Assessment Written report  Pass Mark = 50% 1500 Words  100%

Learning Outcomes

On successful completion of this module students should be able to:

Identify how Nudge has been used to encourage desired behaviours

Demonstrate an understanding of the debate around the ethics of
using behavioural insights in policy formation and evaluation

Brief description

Students will learn about psychological drivers of behaviour as well as exploring the use of 'Nudge' to change behaviour. The debate around the ethics of using behavioural insights in the development of policy and as part of evaluation studies will be examined

Content

Through a series of online lectures, guided reading and quizzes, students will explore:
- How Nudge has been used to encourage desired behaviours
- The debate around the ethics of using behavioural insights in policy formation and evaluation

Module Skills

Skills Type Skills details
Creative Problem Solving The written assignment exam will pose questions that present theoretical problems for the students to solve.
Critical and analytical thinking Students will be expected to synthesise complex information
Digital capability Students will be required to examine and synthesize quantitative data from a range of publications and databases to develop answers for their written assignment.

Notes

This module is at CQFW Level 7