Contents Contents Page Preface Introduction Signs Modality and representation Paradigms and syntagms Syntagmatic analysis Paradigmatic analysis Denotation, connotation and myth Rhetorical tropes Codes Modes of address Encoding/Decoding Articulation Intertextuality Criticisms of semiotic analysis Strengths of semiotic analysis D.I.Y. semiotic analysis Glossary of key terms Suggested reading References Index Semiotics links S4B Message Board S4B Chatroom