This is a provisional list only and the contents and order of sessions may change without notice.

	1	Introduction: The Rise of Modern Advertising	Related Reading 1	1
	2	The World of Ads: Representation and Stereotyping	Related Reading 2	2
	3	The Psychology of Ads and Advertising Appeals	Related Reading 3	3
	4	The Dynamics of Agency and Client	Related Reading 4	4
	5	Analysing Ads and their Codes: Semiotics	Related Reading 5	5
	6	Targeting and Positioning	Related Reading 6	6
	7	Sexuality and the Body in Ads	Related Reading 7	7
	8	Subvertising [Rod Munday]	Related Reading 8	8
	9	Viral Marketing [Rod Munday]	Related Reading 9	9
	10	Advertising and Social Media [provisional topic] [Rod Munday]	Related Reading 10	10

PowerPoint Slides
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