Academic Year: 2025/2026Single Honours scheme - available from 2014/2015
Duration (studying Full-Time): 3 years
Award Eligibility:Standard Awards;
Compulsory module(s).
Fundamentals of Accounting and Finance
Hanfodion Cyfrifeg a Chyllid
Understanding the Economy
Fundamentals of Management and Business
Hanfodion Rheolaeth a Busnes
Data Analytics
Marketing Principles and Contemporary Practice
Egwyddorion Marchnata ac Ymarfer Cyfoes
(20 credits) Any approved ABS / IEC option.
Marketing Management
Rheolaeth Marchnata
Applied Brand Management
Consumer and Buyer Behaviour
Ymddygiad Defnyddwyr a Phrynwyr
Marketing: Business Relationships and Customer Experience
Any approved ABS / IEC options. If you want to write a dissertation in your final year, module AB25320 Research Methods must be chosen.
Strategic Leadership
Arweinyddiaeth Strategol
Digital Marketing
Marketing and Digital Marketing Communication
Global Marketing
Choose 40 credits from any approved ABS / IEC options.