BSC  Digital Marketing [N590]

Academic Year: 2025/2026Single Honours scheme - available from 2020/2021

Duration (studying Full-Time): 3 years

Award Eligibility:Standard Awards;

Part 1 Rules

Year 1  Core (100 Credits)

Compulsory module(s).

Semester 1
AB11120

Fundamentals of Accounting and Finance

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB13120

Understanding the Economy

AB15120

Fundamentals of Management and Business

or
CB15120

Hanfodion Rheolaeth a Busnes

Semester 2
AB15220

Data Analytics

AB17120

Marketing Principles and Contemporary Practice

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Year 1  Core (20 Credits)

Compulsory module(s).

Semester 2
CS10120

Web Development and Information Security

or
CC10120

Datblygu i'r We a Diogelwch Gwybodaeth

Part 2 Rules

Year 2  Core (40 Credits)

Compulsory module(s).

Semester 1
CS25320

Programming for the Web

Semester 2
CS22620

Web Design and the User Experience

Year 2  Core (80 Credits)

Compulsory module(s).

Semester 1
AB27120

Marketing Management

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2
AB25320

Research Methods

or
CB25320

Dulliau Ymchwil

AB27220

Consumer and Buyer Behaviour

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

Final Year  Core (120 Credits)

Compulsory module(s).

Semester 1
AB35120

Strategic Leadership

or
CB35120

Arweinyddiaeth Strategol

AB35500

Dissertation

or
CB35500

Traethawd Estynedig

AB37220

Digital Marketing

Semester 2
AB35540

Dissertation

or
CB35540

Traethawd Estynedig

AB37120

Marketing and Digital Marketing Communication

AB37320

Global Marketing

Aberystwyth University Standard Awards