BSC  Marketing [N50F]

Blwyddyn Academaidd: 2025/2026Cynllun Anrhydedd Sengl - iawn o 2019/2020

Hyd (astudio Llawn Amser): 4 blwyddyn

Yn gymwys am wobrau:Gwobrau safonol; Ysgoloriaeth Rhagoriaeth;

Rheolau Rhan 1

Blwyddyn 1  Craidd (120 Credyd)

Modiwl(au) gorfodol.

Semester 1
AB05120

Foundations of Management and Marketing

CS01120

Information Technology for University Students

IC07620

Academic Skills Foundation 1

Semester 2
AB00120

Decision Making in Tourism

AB01320

Economics, Finance and Accounting for Business

IC07720

Academic Skills Foundation 2

Blwyddyn 2  Craidd (80 Credyd)

Modiwl(au) gorfodol.

Semester 1
AB11120

Fundamentals of Accounting and Finance

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB13120

Understanding the Economy

AB15120

Fundamentals of Management and Business

or
CB15120

Hanfodion Rheolaeth a Busnes

Semester 2
AB15220

Data Analytics

Blwyddyn 2  Craidd (20 Credyd)

Modiwl(au) gorfodol.

Semester 2
AB17120

Marketing Principles and Contemporary Practice

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Blwyddyn 2  Opsiynau

Any approved 20 credits from ABS or IEC modules.

Rheolau Rhan 2

Blwyddyn 3  Craidd (80 Credyd)

Modiwl(au) gorfodol.

Semester 1
AB27120

Marketing Management

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2
AB27220

Consumer and Buyer Behaviour

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

AB27520

Marketing: Business Relationships and Customer Experience

Blwyddyn 3  Opsiynau

Any approved ABS / IEC options. If you want to write a dissertation in your final year, module AB25320 Research Methods must be chosen.

Blwyddyn Olaf  Craidd (80 Credyd)

Modiwl(au) gorfodol.

Semester 1
AB35120

Strategic Leadership

or
CB35120

Arweinyddiaeth Strategol

AB37220

Digital Marketing

Semester 2
AB37120

Marketing and Digital Marketing Communication

AB37320

Global Marketing

Blwyddyn Olaf  Opsiynau

Choose 40 credits from any approved ABS / IEC options.

Gwobrau safonol Prifysgol Aberystwyth