Global Marketing

Cod y Modiwl
AB37320
Teitl y Modiwl
Global Marketing
Blwyddyn Academaidd
2027/2028
Semester
Semester 2
Cyd-gysylltydd y Modiwl
Dr Julie Jones
Rhestr Ddarllen
Gweld ar Aspire
Rhagofynion
AB27120 neu CB27120
Staff Eraill sy'n Cyfrannu
Dr Julie Jones
Dr Matthew Price
Mr Fayedh Ayub
Professor Homagni Choudhury

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Written Report 1: 1600 Words 40%
Asesiad Semester Written Report 2: 2400 Words 60%
Asesiad Ailsefyll Written Report 2: 2400 Words 60%
Asesiad Ailsefyll Written Report 1: 1600 Words 40%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Demonstrate understanding of the nature and importance of international marketing;
  2. Identify business problems and assess market risk to global marketing opportunities andthreats;
  3. Demonstrate understanding of the impact of the global environment on strategic marketing;
  4. Apply the core concepts, frameworks, and models of Global marketing.

Disgrifiad cryno

Exploring and analysing how marketing has evolved during globalisation, and the responses that marketers have delivered as a result of the unique opportunities and threats of this paradigm shift.

Cynnwys

* Motives for Globalisation - The reasons behind international activity and the barriers that inhibit international activity.
* Market Selection Methods - The methods by which markets are selected and the patterns of international development.
* Market Entry Methods - The methods by which markets are entered and the relative value of these methods.
* Global Marketing Management - How marketers manage brands in the global environment.
* Market Divestment- The reasons for, impact and consequences of divestment in global markets.

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Students will develop written communication skills when submitting written work for seminars and in the exam. Listening and speakingskills will be developed in lectures and seminars.
Datblygu personol a chynllunio gyrfa Marketing is a subject that is strongly related to practice, and so it is inevitable that students will develop knowledge and communication skills relevant to career planning.
Datrys Problemau In lectures and in seminars students will be presented with simple cases of situations that marketing managersor regulators might face, and be asked to suggestalternative solutions and decide which is best.
Gwella dysgu a pherfformiad ei hun Students will need to devise and apply realistic learning and self-management strategies.
Sgiliau pwnc penodol The assessmentof international marketing programs and associated risks.
Sgiliau ymchwil Students develop library search skills, for use in writing coursework.
Technoleg Gwybodaeth Students will be expected to use a wordprocessor to prepare their written work for seminars. Students will be expected to use email and Blackboard.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6