Applied Brand Management

Cod y Modiwl: AB27420
Teitl y Modiwl: Applied Brand Management
Blwyddyn Academaidd: 2027/2028
Semester: Semester 1
Cyd-gysylltydd y Modiwl: Dr Julio Munoz
Rhestr Ddarllen: Gweld ar Aspire
Rhagofynion: AB17120 neu CB17120
Staff Eraill sy'n Cyfrannu: Dr Matthew Price; Professor Homagni Choudhury; Dr Jonathan Fry

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Written essay / report: 2000 Words	50%
Arholiad Semester	Exam: 2 Awr	50%
Asesiad Ailsefyll	Written essay / report: 2000 Words	50%
Arholiad Ailsefyll	Exam: 2 Awr	50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Articulate and evaluate the theory of branding and its application in marketing today.
Demonstrate know ledge of the role branding play s in marketing strategies and campaigns.
Analyse the importance of branding to consumers and brand owners.
Evaluate the brand personalities of major brands in the global marketplace and their role in the company’s success.

Disgrifiad cryno

This module covers theory and application of branding. Strategic brand building and maintenance is important for equity purposes and the module explores, develops and applies core theories, frameworks, and concepts to this important part of strategic marketing.

Cynnwys

Branding Theory
- The role of branding
- Brand Personality
- Brand Identity
- Brand design

Customer perceptions of branding

Brand strategy
- Symbolic and Functional Branding
- Building the brand
- Branding as part of marketing and corporate communication

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Seminars will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills.
Datblygu personol a chynllunio gyrfa	The coursework requires students to focus on an applied corporate setting, and in developing their understanding of the research communication and analytical skills required in that context they will be able to make better-informed career choices and direct their personal development plans accordingly.
Datrys Problemau	Students will gain problem solving skills as part of their brand plan coursework assessment and classroom exercises.
Gwaith Tim	Classroom exercises and seminar work will improve teamwork skills for the students.
Gwella dysgu a pherfformiad ei hun	This will be obtained via the seminars coursework and interaction within lectures .
Rhifedd	Number is applied in the form of understanding financial equity items in Brand Management.
Sgiliau pwnc penodol	A deeper understanding and the ability to critically evaluate brands - which are a major part of business and marketing today.
Sgiliau ymchwil	The coursework will need a certain amount of market research which the student will undertake, gaining key research skills.
Technoleg Gwybodaeth	Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also, they should make use of Blackboard and on-line research.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 5