Strategic Leadership

Cod y Modiwl
AB35120
Teitl y Modiwl
Strategic Leadership
Blwyddyn Academaidd
2027/2028
Semester
Semester 1
Cyd-gysylltydd y Modiwl
Dr Wyn Morris
Rhestr Ddarllen
Gweld ar Aspire
Rhagofynion
AB13120 neu AB15120 neu AB27120 neu CB15120 neu CB27120 neu MM30120 neu MR30720
Staff Eraill sy'n Cyfrannu
Dr Julie Jones
Professor Homagni Choudhury
Dr Wyn Morris
Dr Lyndon Murphy

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Written report: (2,500 words) 40%
Arholiad Semester 2 Awr 60%
Asesiad Ailsefyll Written report: (2,500 words) 40%
Arholiad Ailsefyll 2 Awr 60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. 1. Explain and apply tools for analyzing the internal and external business environment.
  2. 2.Critically evaluate issues in business strategy process, content and context.
  3. 3.Appraise critically the major theories of strategy.
  4. 4. Evaluate customer segments.
  5. 5. Explore creative approaches to the formulation of business strategy.
  6. 6. Propose and defend improvements to strategic decision making in organizations.

Disgrifiad cryno

This module develops an understanding of the development of strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community . The module examines the many , often conflicting, approaches to business strategy; explores how strategy functions within the wider internal and external business environment; and provides the skills and knowledge required to take effective and well-informed strategic decisions, lead change, and create and sustain competitive advantage.

Cynnwys

​What is strategy?


Competitive advantage


Formulating Strategy


Analyzing Strategy


Strategy in practice



Segmentation, Targeting and Positioning;


Strategic Partnerships;



Evaluation and Control

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Develop communications skills including presentation and listening skills. Improve literacy skills by reading and writing about strategic management
Datblygu personol a chynllunio gyrfa Students will be able to use the skills learnt in this module to enhance their career opportunities. They will also be able to plan strategically for the long-term in their chosen career
Datrys Problemau Identify problems. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages. Construct a rational proposal in response to a problem
Gwaith Tim Understand the concept of group dynamics, contribute effectively to group activities, participate in group discussions and assessed course work, exercise negotiation skills
Gwella dysgu a pherfformiad ei hun Devise and apply realistic self-learning strategies, review and monitor overall performance, be aware of time management techniques
Rhifedd Analysis of financial and other numerically based company reports
Sgiliau pwnc penodol Students will be able to understand, analyze and develop strategic plans in their chosen career and organization
Sgiliau ymchwil Carry out research into strategic management. Identify relevant source material for assignments and case studies
Technoleg Gwybodaeth Use a range of commonly used software packages, prepare and analyze data, present information

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6