Staff Profiles - Marketing Campaigns

The Marketing Campaigns Team oversees the development and delivery of the campaigns which run throughout the annual student recruitment cycle in the context of the University’s marketing and student recruitment strategy. These include: advertising – lead generation: initiating interest in UG and PG study (includes Clearing campaign), social media paid-for advertising, and managing 3rd party advertising relationships, e.g. UCAS, The Student Room, Whatuni direct marketing - targeting prospective students (UG and PG) through a range of different media formats (email, postal, digital) UG and PG conversion campaigns - through a range of media (email, postal, digital) interactive marketing – providing prospective students and applicants with opportunities to engage with current students and staff through events such as online open days, telethons, live chat. Enquiries@aber.ac.uk