Module Information

Module Identifier
Module Title
Academic Year
Semester 2

Course Delivery

Delivery Type Delivery length / details
Lecture 11 x 2 hours
Seminars / Tutorials In groups by arrangement


Assessment Type Assessment length / details Proportion
Semester Assessment Business Plan - 20 pages maximum  20%
Semester Exam 2 Hours   80%
Supplementary Exam 2 Hours   100%

Learning Outcomes

On successful completion of this module students should be able to:

  • Discuss the theoretical aspects of entrepeneurship and analyse the impact of social and environmental factors on the entrepreneurial personality
  • Determine the skills necessary to run a small business effectively
  • Analyse the effectiveness of government intervention to encourage enterpreneurship and SME's prepare and present a business plan to raise finance for a new venture.
  • Prepare and present a business plan to raise finance for a new venture.


The aim of this module is to consider entrepreneurial topics from the formation of a small business, including developing the original concept, building a team and marketing. The entrepreneurial personality is examined as well as the sources and structuring of finance. The module looks at the role of government in encouraging entrepreneurship and SME's as well as the problems of developing a small business.

Brief description

This module looks at the theories of entrepreneurship and their practical implications as well as the characteristics of the entrepreneur. The role of the small firm in the economy and its contribution to the economy is explored as well as a comparison between male and female entrepreneurs. Marketing and raising finance for small business are also included as well as growth and failure.


The small firm in the economy
Marketing in a small business
Growing a small firm
Government support for small firms
The Business Plan

Transferable skills

Transferable personal skills developed in this module include tam building and presentation skills.

Reading List

Recommended Text
Birley, S and Muzyka, D F Mastering Enterprise Financial Times/Pitman Publishing Primo search
Supplementary Text
Carter, S and Jones-Evans, D Enterprise and Small Business Financial Times/Prentice Hall Primo search Chell, E Entrepreneurship: Globalisation, Innovation and Development Thomson Learning Primo search Wickham, P A Strategic Entrepreneurship: A Decision-making Approach to New Venture Creation and Management Financial Times/Pitman Publishing Primo search


This module is at CQFW Level 7