Module Information

Module Identifier
Module Title
Academic Year
Semester 2 (Taught over 2 semesters)
Mutually Exclusive

Course Delivery

Delivery Type Delivery length / details
Seminars / Tutorials 20 x 2 hours (1 per week = 10 seminars per semester x 2 semesters)


Assessment Type Assessment length / details Proportion
Semester Assessment Semester 1  Identify and select a case study document within fields of management and business and write a critical review of the paper (500 words)  10%
Semester Assessment Semester 1  Identify and select comparative academic and professional media documents to analyse differences in audience characteristics and subsequent styles of writing (500 words)  10%
Semester Assessment Semester 1  Interpret the requirements of a given essay/report question requiring critical review of the strengths and weaknesses in selected comparative documents (500 words)  10%
Semester Assessment Semester 1  Essay/report (1500 words)  20%
Semester Assessment Semester 2  Proposal for team-written strategic report (choice of format allows flexibility for those wishing to pursue professional careers or postgraduate studies) (1000 words)  10%
Semester Assessment Semester 2  Team written report (2500 words)  20%
Semester Assessment Semester 2  Team-based comparison and contrast of themes delivered as oral presentation  5%
Semester Assessment Semester 2  Individual component of oral presentation on research  5%
Semester Assessment Semester 2  Self-reflexive report on writing and communications development (1000 words)  10%
Supplementary Assessment Students will re-submit any failed assignments identifying a new topic that is distinct from the original failed piece/s of work. The word count will be dependent on the actual failed tasks, but will not exceed the original word counts identified above. The maximum word count for re-submission will be 7500 words. 

Learning Outcomes

On completion of this module, students should be able to:

* Analyse and appropriately interpret the needs of a given writing and/or communications brief

* Display a critical awareness of the differences between academic and professional discourse

* Identify the relative values of reference materials from a wide range of published and media resources

* Evaluate the effectiveness of their own writing, communication and research strategies at all stages of the writing and/or communications process

* Target the needs of proposed research interests

* Work effectively in self managed teams

* Identify needs for drafting oral presentations from written documents

* Further develop skills in self reflexive assessment of the needs of a range of written and oral communication practices


To enhance the ability for students to develop levels of excellence in academic writing and to contrast this with variable possibilities in the requirements of future professional writing in the fields of Management and Business.

This module will be useful for:

  • Second and third year students who need to further develop writing ability as a result of writing development needs identified from year 1;
  • Second year entry students on internationally agreed 2+2 programmes;
  • Second and third year students who need to develop an awareness and appreciation of finer nuances of written communication in academic and professional life;
  • Students who wish to pursue the development of writing with a view to career plans that may involve significant professional writing responsibilities;
  • To provide pathways to writing at higher levels of critical and self reflexive complexity for those intending to pursue postgraduate studies.

Brief description

In semester 1 the module covers aspects of planning, drafting, re-drafting, editing and submitting written academic work in essay and report format. It will compare and contrast these approaches to writing with approaches required in the workplace and in professional media. To facilitate this students will work with case studies in management and business to identify issues in structural and rhetorical descriptions of written communication and in particular how choices made by individual communicators impact on academic and professional audiences.

In semester 2 the module develops upon the themes of semester 1 to engage students with the development of an extended portfolio of work that builds on individual research and/or professional interests. This would be facilitated by formal proposal, individual written work, team-based comparison and contrast of themes, oral presentation and self-reflexive report on writing and communications development.


The content listed here is categorized into thematic areas and does not represent linear syllabus specification.

Semester 1

  • What is academic and professional English? How is communication at this level shaped by academic and professional communities?
  • Essay & report structures
  • Identification of critical audience characteristics and how to write to an academic or professional brief
  • Avoiding plagiarism and bad practice in academic contexts; use of citation, reference, bibliography and acknowledgement
  • Identification of critical issues in using web-based research material and how to recognise academically and professionally structured text through professional approaches to writing for the web
  • Language development as required by given student groups; e.g. functions of present and past tenses, active and passive voice, noun phrase sentence patterns and repetition of noun phrases.
  • Revision and redrafting of writing for academic submission and professional publication
Semester 2

  • Establishing style and voice in writing a research proposal
  • Evaluating appropriate structures and methods for conducting small scale research
  • Critical reflection on theoretical and practical issues in team work, cooperative learning and group dynamics
  • Synthesising points of comparison and contrast, or parallel threads for developing critical review in cases of original theories and/or practices
  • Aspects of oral communications
  • Differences between speaking and writing for varying audiences
  • Development of self reflexivity in report writing that can inform approaches to critical writing

Module Skills

Skills Type Skills details
Application of Number Structuring and sequencing in essays and reports.
Communication 1) Groupwork within the module; 2) communicating ideas through sequence of graded tasks.
Improving own Learning and Performance Through all seminars and tasks; written identification through reflective report.
Information Technology Use of computer network for researching essays, identifying case study material, planning and writing essays. Some tasks will be submitted through Blackboard.
Personal Development and Career planning Consideration is given to the needs of professional communication through all tasks.
Problem solving Identifying writing topics, topic analysis, interpreting essay questions, creating writing task, essay and report structures, identifying strategies for learning.
Research skills Independently proposing essay questions, researching subject matter related to tasks, essays/reports, identifying suitable case study material, reviewing material.
Subject Specific Skills Rhetorical and linguistic analysis of subject specific text and tasks.
Team work Groupwork within module.


This module is at CQFW Level 6