Module Information

Module Identifier
Module Title
Academic Year
Semester 1

Course Delivery

Delivery Type Delivery length / details
Lecture 2 x 1 hour lectures per week
Other 2 x 3 hour visits during semester


Assessment Type Assessment length / details Proportion
Semester Assessment Assignment  Outcomes Assessed: 2, 3, 4  60%
Semester Exam 1.5 Hours   Outcomes Assessed: 1, 2, 3  40%
Supplementary Assessment Students must re-take the element(s) that led to the failure  100%

Learning Outcomes

On successful completion of this module, students should be able to:

Outcome 1
Evaluate how the changes in demand for rural tourism have affected facilities and activities.

Outcome 2
Assess how the public, private and voluntary sectors interact with the rural tourism industry.

Outcome 3
Identify and analyse the concept of sustainability in rural tourism management.

Outcome 4
Evaluate the success and applicability of strategies for the management of rural tourism resources.

Brief description

This module addresses the theoretical and practical nature of management in rural tourism within the UK and European countries. The module analyses the demand and supply relationship within rural tourism and assesses the various approaches to the management of the rural tourism resource.

Reading List

Bramwell, B and Lane, B (1997) Rural tourism and sustainable rural development Channel View Publications Primo search English Tourist Board (1991) Sustainable tourism and the environment: maintaining the balance ETB Primo search Sharpley, S and Sharpley, J (1997) Rural tourism: an introduction International Thomson Business Press Primo search Yale, P (1993) Tourism and leisure in the countryside Elm Publications Primo search


This module is at CQFW Level 5