Module Information

Module Identifier
Module Title
Academic Year
Semester 2

Course Delivery

Delivery Type Delivery length / details
Lecture 12 hours of lectures during field trip
Other One-week field trip


Assessment Type Assessment length / details Proportion
Semester Assessment GROUP PRESENTATION  Group presentation during fieldtrip. Outcomes assessed: 4, 5, 6  50%
Semester Exam 1.5 Hours   Outcomes assessed: 1, 2, 3  50%
Supplementary Exam 2 Hours   Outcomes assessed: 1, 2, 3, 4, 5, 6  100%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate an understanding of the tourism destination development process

Analyse a range of strategic responses to the various problems of mass tourism

Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism

Plan and perform a range of field research techniques

Analyse data collected through field research

Effectively communicate specific research findings

Brief description

This module is based around a fieldtrip to an overseas tourism destination, FOR WHICH THERE WILL BE A COST TO STUDENTS. Only students following N800, DN48 and DNV4 schemes may enrol for this module.

The aims of the module are to enable students to:

  • Demonstrate a detailed understanding of tourism in a specific destination by studying it first hand
  • Demonstrate a critical appreciation of the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area
  • Explain and evaluate tourism policy, with particular relevance to the promotion of alternative tourism
  • Plan and carry out a variety of field research methods among tourists and/or tourism industry personnel, e.g. questionnaires, audits, observation
  • Analyse the data so collected using a variety of statistical and presentational techniques
  • Work as a part of a group to prepare and give a presentation on a specific aspect of the field research
Content will vary to some extent on the particular destination that is being visited.

Lecture material presented in the course of the fieldwork is expected to include

  • The destination development process
  • Issues and problems associated with mass tourism development; design and implementation of management strategies
  • Development and implementation of tourism policy, with particular reference to the promotion of alternative tourism
Practical activities are expected to include fieldwork among tourists, eg observation of behaviour at a specific visitor attraction, questionnaires among ex-patriate community, interviews with tourists at a specific heritage site, etc

Some assessment for this module will take place during the course of the fieldtrip

Module Skills

Skills Type Skills details
Communication Student presentations will be made, using appropriate ICT. Examinations will assess writing in an academic context.
Improving own Learning and Performance Fieldwork project will require both personal time management and group negotiation. Examination will require planning skills.
Problem solving Lectures will encourage an understanding of the problems of tourism destination development and a variety of potential means of addressing these. Assessed in the examination.
Research skills Fieldtrip will involve practical application of a number of relevant research methods, e.g. questionnaires, interviews. Assessed in presentations.
Team work Group based fieldwork, leading to assessed presentation


This module is at CQFW Level 5