Module Information

Module Identifier
Module Title
Academic Year
Semester 2

Course Delivery

Delivery Type Delivery length / details
Lecture 3 X 1 hour lectures per week
Other 2 x 3 hour visits per semester
Seminars / Tutorials 2 x 2 hour workshops


Assessment Type Assessment length / details Proportion
Semester Assessment Recreation plan  Outcomes assessed: 1, 2, 3  50%
Semester Exam 2 Hours   Written examination  Outcomes assessed: 1, 2, 3, 4  50%
Supplementary Exam 2 Hours   Written examination  Outcomes assessed: All  100%

Learning Outcomes

On completion of this module students will be able to:

Describe and utilise the marketing process in relation to countryside recreation management.

Evaluate the issues concerned with the management of a countryside recreation site and to plan the
management of a site accordingly

Assess the use made of countryside recreation sites through the use of recreational survey techniques.

Discuss and interpret the legislation concerned with access to the countryside.


This module is concerned with how visitors to recreation sites can be managed to ensure maximum benefit to visitors, communities and conservation. A marketing approach is taken throughout the module whereby the countryside resource is considered as a product and the visitor as a customer. The module is concerned with management techniques such as infrastructure, developing accessibility, use of the media and customer care. The module concludes by considering the issue of access into the countryside.

The aims of this module are to:

a. Develop an appreciation of marketing and its value as an approach to the management of countryside recreation
b. Develop an understanding of the methods available for the management of recreational visitors to the countryside
c. Develop an understanding of the legal and managerial framework associated with access into the countryside


The module looks at the methods available to manage recreation in the countryside in such a way as to maximise the benefits and minimise potential conflicts. A marketing approach is used as the underpinning theme of the module with recreation sites considered as products and visitors as customers. The module considers the role played by management techniques such as signposting, site infrastructure, information, use of the media, transport, erosion control and disabled access in the management of recreational sites. The legislative and managerial framework associated with access will be considered.

Transferable skills

.1 Independent project work
This will occur within the assignment.

.2 IT and information handling
This may occur within the assignment.

.4 Writing in an academic context
This will occur within the examination.

.5 Oral discussion and presentation
The module contains several workshops which involve group discussion.

.6 Careers need awareness
The issues covered within this module are directly related to employment within the countryside
management industry.

.7 Self-management
Students are required to manage their own time in carrying out continuous assessment.

Module Skills

Skills Type Skills details
Application of Number The assignment may require some survey work that will include a need for numeric skills.
Communication Report writing skills will be developed within the assignment
Improving own Learning and Performance This occurs through feedback from the assignment
Information Technology In the assignment, IT skills will be required
Personal Development and Career planning This module provides a range of skills and knowledge that are directly relevant to the countryside job market.
Problem solving This will occur within the assignment
Research skills The assignment may require primary research to be conducted
Team work The module uses a number of group work sessions within the teaching

Reading List

General Text
Bell, S (1997) Design for outdoor recreation E and F N Spon Primo search Broadhurst R (2001) Managing environments for leisure and recreation Routledge Primo search Curry N (1994) Countryside recreation, access and land use planning E and F N Spon Primo search Hammitt, W E (1987) Wildlife recreation, ecology and management Primo search Jobber, D (1998) Principles and practice of marketing McGraw-Hill Primo search Riddall, F and Trevelyan, J (1983) Rights of way: a guide to law and practice Primo search Sharpley, R (2002) Tourism and leisure in the countryside Elm Publications Primo search Sports Council (1995) Good practice in planning and management of sport and active recreation in the countryside Sports Council Primo search Veal, A J (1992) Research methods for leisure and tourism Longman/ILAM Primo search
Recommended Text
Keirle, I (2002) Countryside recreation site management: a marketing approach Routledge Primo search


This module is at CQFW Level 5