Module Information

Module Identifier
Module Title
Academic Year
Semester 1
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture Lecture 1 x 1 hour per week
Seminars / Tutorials Seminar 1 x 1 hour per week


Assessment Type Assessment length / details Proportion
Semester Assessment Critical evaluation of empirical studies  40%
Semester Assessment For information on due dates for submission of assessed work, please refer to the departmental web pages at   Group preparation, conduct and analysis of two interviews  60%

Learning Outcomes

Learning Outcomes:

Typically, upon completion of this module, students will be able to:
- demonstrate knowledge of range of recent qualitative audience researches;
- critically evaluate these researches from the point of view of their methods of research, their generalisability, and their implicit or explicit models of the relations of text to audience;
- demonstrate awareness of the different purposes of research (for production planning, for policy-purposes, and for critical academic understanding);
- think critically about the differences between quantitative and qualitative research;
- conduct in a group a small piece of research, and begin the process of designing a piece of their own research.


This module will combine a critical examination a range of qualitative researches carried out since 1980 into the ways audiences use and make sense of different media, a consideration of the implications of these researches for our commonsense understandings of audiences, for methodologies of research, and for policy, with designing, carrying out and evaluating of a test piece of research.


- to give students the opportunity of studying the ways audiences receive, respond to and use their experience of the media;
- to provide an introduction to contemporary research into media audiences, with particular reference to film and television;
- to consider the relevance of the findings of such research for production and programming, and policy-debates;
- to provide a platform of understanding of qualitative methods of research from which students could plan dissertations.

Reading List

Essential Reading
Barker, Martin & Kate Brooks (1998) Knowing Audiences: Judge Dredd, its Friends, Fans & Foes University of Luton Primo search Buckingham, David (1996) Moving Images: Understanding Children?s Emotional responses to Television Manchester University Press Primo search Buckingham, David (1985) Public Secrets: East Enders and its Audience BFI Primo search Corner, John, Natalie Fenton & Kay Richardson (1989) Nuclear Reactions John Libbey Primo search Hill, Annette (1997) Shocking Entertainment: Viewer Response to Violent Movies University of Luton Press Primo search Kuhn, Annette (2002) An Everyday Magic: Cinema and Cultural Memory London: IB Tauris Primo search Morley, David (1980) The Nationwide Audience: Structure and Decoding BFI Primo search Ruddock, Andy (2000) Understanding Audiences Sage Primo search Schlesinger, Philip et al (1998) Men Viewing Violence Broadcasting Standards Council Primo search Schlesinger, Philip et al (1992) Women Viewing Violence BFI Primo search Stacey, Jackie (1993) Star Gazing: Hollywood Cinema and Female Spectatorship Routledge Primo search Staiger, Janet (1992) Interpreting Films: Studies in the Historical Reception of American Film Princeton University Press Primo search Stokes, Melvyn & Richard Maltby (eds) (1999) Identifying Hollywood?s Audiences: Cultural Identity and the Movies BFI Primo search


This module is at CQFW Level 6