|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||3500 WORD ESSAY A structured account of students observation of two `events within different media/cultural contexts (this will have a group component and an individual evaluation).||50%|
|Semester Assessment||3500 WORD ESSAY A structured examination of the experience of being an audience member.||50%|
Upon completion of this module, students should be able to:
1. carry out close observation of a variety of lived cultural and media events
2. draw upon the specific histories of a variety of cultural and media forms, to explore how modes of audience participation may be formed
3. make connections with personal experience, and memory-work, and relate these to broader conceptual accounts
4. provide critical accounts of the differences occasioned by different media and cultural traditions, and through this, arrive at an understanding of concepts such as `live-ness', `performativity' and `interactivity'.
1. Understanding audiences in contexts
2. Participant observation
3. Practice week: recording observations
4. Reviewing observation practices
5. Theorising contexts: theatre, cinema, museums etc
6. Auslander and the concept of `liveness'
7. Bourdieu, tastes and `habitus'
8. Practice week: examining tastes
9. Reviewing practices
10. Identity and performativity
11. Goffman/Butler on performance
12. Gender issues in audience research
13. Self, memory, and memory-work
14. Annette Kuhn on memory-work
15. Practice week: using memory
16. Reviewing practices
17. Ethical problems in audience research
18. Foucault and `confessional society'
19. `Pleasure' and its problems
20. `Passivity', `activity', `interactivity'
To examine differences in traditions of researching audiences within different media and cultural spheres, and consider how they might assist each other.
To develop students' powers of structured observation within public contexts, in ways that can assist the understanding of audience processes and the design of appropriate research.
The teaching programme will combine encounters with some key concepts and thinkers which have shaped ways in which researchers have addressed the ways in which audiences differentially engage with different modes of practice and communication, with exercises in which students will design, carry out and report back on forms of participant observation in different kinds of event/venue, in order to consider the nature of different kinds of participation.
Reading ListRecommended Text
Brewer, J.D. (2000) Ethnography Buckingham: Open UNiversity Press Primo search Emerson, R, Fretz, R and Shaw, L. (1995) Writing Ethnographic Fieldnotes Chicago University Press Primo search NIghtingale, V. (1996) Studying Audiences: The Shock of the Real London: Routledge Primo search Spradley, J. (1980) Participant Observation Belmont, CA: Thompson Learning Primo search Spradley, J. (1979) The Ethnographic Interview Belmont, CA: Thompson Learning Primo search van Maanen, J. (1988) Tales fro the Field: On Writing Ethnography Chicago University Press Primo search
This module is at CQFW Level 7