Module Information

Module Identifier
Module Title
Academic Year
Intended for use in future years
EC10510 or EC10120 Final year students only

Course Delivery

Delivery Type Delivery length / details
Lecture 22 Hours.


Assessment Type Assessment length / details Proportion
Semester Exam 2 Hours   100%
Supplementary Exam 2 Hours   100%

Learning Outcomes

After completing this module you will:

* Understand the process, content and context dimensions of business strategy;

  • Understand key issues relating to:
the process of strategy formation and change;
the content of strategy at corporate, business and network levels;
the sensitivity of process and content to organisational context;
the dynamic features of business strategy;

* Demonstrate a knowledge of effective strategic change and organisational learning;

* Recognise the strategic priorities of developing the firm's resources and capabilities to exploit marketplace opportunities; and,

* Appreciate the contingency issues underlying business strategy theory and practice


This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy.

Brief description

This module presents several modern approaches to analysing; forming, implementing and evaluating strategy at business unit and multi-business levels.


Strategy overview
Strategy formation processes
Organisational change processes
Business level strategy and the organisation's external environment
Business level strategy and the organisation's internal environment
Strategy at the corporate level
Organisational development: leadership and learning
Organisational purpose

Reading List

Recommended Text
Bob de Wit and Ron Meyer (2006) Strategy Process, Content and Context Thompson Third Edition Primo search Jay B, Barney and William S Hesterley (2006) Strategic Management and Competitive Advantage Concepts and Cases Prentice Hall Primo search


This module is at CQFW Level 6