Module Information

Module Identifier
Module Title
Academic Year
Semester 2 (Taught over 2 semesters)
MM31820 or MM33920 Available to students registered on the following programmes only: Single Honours Business and Management; Single Honours Marketing
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 6 lectures
Seminars / Tutorials 4 x half hour tutorials with groups of 4


Assessment Type Assessment length / details Proportion
Semester Assessment 5000 word report  100%
Supplementary Assessment Resubmission of report  100%

Learning Outcomes

On completion of this module, students should be able to:

* Assess and evaluate information from a range of sources

* Undertake a targeted review of literature

* Design and conduct appropriate research

* Analyse and present results

* Present valid discussion, conclusions and recommendations


This module allows consolidation of business management or marketing skills in the framework of in-depth study of a topic selected by the student under the guidance of members of academic staff. Support will also be provided through introductory lectures on project management.

Brief description

The independent research project provides the opportunity for in-depth investigation of an appropriate topic and further develops independent study skills. The report also provides an opportunity to specialize in a particular aspect of business management or marketing disciplines.


  • Time management.
  • Project preparation and implementation
  • Development of proposal
  • Review of draft report
  • Revision of final report

Module Skills

Skills Type Skills details
Application of Number Opportunities for use of quantitative techniques appropriate to the selected topic.
Communication In tutorials, developing proposal, monitoring progress, revising draft.
Improving own Learning and Performance Organizational and research skills; developing skill of learning how to learn independently.
Information Technology Accessing internet for appropriate reference material; use of information technology in preparation and presentation of report.
Personal Development and Career planning Self-management, initiative, independence and self-awareness.
Problem solving Discussion in preparatory lectures, development in project proposal and applied in research and completion of report.
Research skills Obtaining, selecting, assimilating information from a variety of sources for preparing report.
Subject Specific Skills Application of qualitative and quantitative skills to specific management scenarios and current business environment.
Team work N/A


This module is at CQFW Level 6