Module Information
Module Identifier
MMM6530
Module Title
MANAGING STRATEGICALLY
Academic Year
2010/2011
Co-ordinator
Semester
Intended for use in future years
Mutually Exclusive
Course Delivery
Delivery Type | Delivery length / details |
---|---|
Lecture | 32 Hours. |
Seminars / Tutorials | 8 Hours. |
Assessment
Assessment Type | Assessment length / details | Proportion |
---|---|---|
Semester Assessment | Strategic Management Plan | 100% |
Supplementary Assessment | Resubmission of assessed coursework | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
Critically evaluate issues in the strategic management process, content and context
Analyse the strengths and weaknesses of environmental tools and techniques
Demonstrate an understanding of how organisations achieve competitive advantage
Recognise the effects of industry, market and competitive dynamics
Prepare a strategic plan for an organisation
Brief description
The module will include globalisation technological advances, competitors, changing market structures, distribution and customer needs. The module will also examine both internal and external factors that shape strategy
Content
Introduction to Strategic Management
The Strategic Management Process, content and context
Strengths and Weaknesses of environmental tools and techniques
Strategies for achieving competitive advantages
Change management
Collaboration and networking
Strategic planning
The Strategic Management Process, content and context
Strengths and Weaknesses of environmental tools and techniques
Strategies for achieving competitive advantages
Change management
Collaboration and networking
Strategic planning
Reading List
Recommended TextDoherty, M Write for Business: Skills for effective report writing in English Longman Primo search Jankowicz, A D Business Research Projects Thomson Business Press Primo search Kuiper, S Contemporary Business Report Writing London Primo search Rees, W D The Skills of Management Thomson Business Press Primo search
Notes
This module is at CQFW Level 7