Module Information

Module Identifier
Module Title
Academic Year
Intended for use in future years
Mutually Exclusive
Mutually Exclusive
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 22 Hours.
Seminars / Tutorials 11 Hours.


Assessment Type Assessment length / details Proportion
Semester Assessment 50%
Semester Exam 2 Hours   50%
Supplementary Exam 2 Hours   100%

Learning Outcomes

On successful completion of this module students should be able to:

Identify the concepts, processes and skills required to market goods and services in a small business.

Describe the key requirements of a marketing plan and its implementation.

Design a market research survey for a small business.

Plan and describe the development of new products and services.


The aim of this module is to introduce marketing topics such as marketing management, marketing strategies within the context of the small business. This module will be taught through the medium of Welsh.

Brief description

This mdoule will introduce the latest theories in the field of Marketing and Marketing Research with particular reference to small businesses and entrepreneurship. This module will offer students the opportunity to research and discuss the topic. During the module there will be an emphasis on the importance of Marketing to small businesses and how to undertake market research.


Definition of Marketing
Strategic Marketing
Consumer Behaviour
Segmenting the market
Advertising and E-marketing
Developing new products and services
Market Research


This module is at CQFW Level 7