|Delivery Type||Delivery length / details|
|Seminars / Tutorials||4 x 2 hour seminar/preparation workshops|
|Other||3 day Study tour|
|Assessment Type||Assessment length / details||Proportion|
|Semester Exam||1.5 Hours||100%|
|Supplementary Exam||1.5 Hours|
On completion of this module, students will be able to:
1. Describe the main objectives of the development of tourism enterprises
2. Identify sources of funding available to operators of tourism enterprises.
3. Explain how tourist enterprises market their products and services.
4. Identify the constraints affecting tourism providers.
5. Assess the opportunities offered to tourism enterprises
6. Describe the negative and positive impacts that tourism can have on a region
A STUDY TOUR, FOR WHICH THERE WILL BE A COST TO STUDENTS, IS INCLUDED IN THIS MODULE.
Students will prepare field reports on the enteprises visited, highlighting strengths and weaknesses.
Students are required to collect material for, and complete, field reports on tourism enterprises for their assessment, thereby contributing to the development of their independent project work skills.
.2 IT and information handling
The field reports will be word processed and will include graphical data on the scope and scale of tourism in the selected enterprises and region.
In completing the necessary research for their assessments, students will be expected to manage their own time and plan the effective use of learning resources.
Cooper C et al (1998) Tourism: Principles and practice Longman Primo search Holloway C (1998) The business of tourism 5th Longman Primo search Rogers, H and Slinn, J (1993) Tourism: Management of Facilities M + E Handbooks Primo search Seaton, A and Bennett M (1996) The marketing of tourism products International Thomson Business Press Primo search Youell, R (1998) Tourism: an introduction Addison Wesley Longman Primo search
This module is at CQFW Level 4