Module Information

Module Identifier
Module Title
Academic Year
Semester 1

Course Delivery

Delivery Type Delivery length / details
Lecture 2 x 1 hour lectures per week
Practical 2 x 3 hour practicals per semester


Assessment Type Assessment length / details Proportion
Semester Assessment Assignment  Outcomes assessed: 4, 5, 6  50%
Semester Exam 2 Hours   Outcomes assessed: 1, 2, 3, 5  50%
Supplementary Assessment candidates must re-take the element of assessment that led to failing the module  100%

Learning Outcomes

On completion of this module, students should be able to:

1. Define and differentiate between the concepts of rural tourism and sustainable tourism

2. Evaluate how the changes in demand for rural tourism have influenced the development of facilities

3. Assess how the public, private and voluntary sectors interact with the rural tourism industry

4. Evaluate rural tourism developments in the UK

5. Apply the concept of sustainability to rural tourism management

6. Evaluate the success and applicability of strategies for the management of rural tourism resources


This module addresses the theoretical and practical nature of management in rural tourism within the UK and wider European contexts. The module analyses the demand and supply relationship within rural tourism and assesses the various approaches to the management of the rural tourism resource.

It aims to enable students to:

a. develop their understanding of the concept of rural tourism
b. analyse the attraction of rural areas as tourism destinations
c. evaluate tourism facilities and activities that take place in the rural environment
d. analyse the management of resources for rural tourism
e. discuss the concept of sustainable tourism in rural areas

Transferable skills

.1 Independent project work
Students are required to complete a written report on a selected rural tourism initiative or project in the UK as part of their assessment, thereby contributing to the development of their independent project work skills.

.2 IT and information handling
Students will access the Internet when gathering information for their written assignment. The report on rural tourism in the UK will be word processed and will include graphical data on the scope and scale of UK tourism.

4 Writing in an academic context
Students will be expected to carry out a wide-ranging literature review on the concepts of rural and sustainable tourism for both parts of their assessment. The outcomes of this process will be incorporated into their written assignment and answers to examination questions.

.7 Self-management
In completing the necessary research for their assessments, students will be expected to manage their own time and plan the effective use of learning resources.

Reading List

General Text
Bramwell, B and Lane, B (1997) Rural tourism and sustainable rural development Channel View Publications Primo search English Tourist Board (1991) Sustainable tourism and the environment: maintaining the balance ETB Primo search Sharpley, S and Sharpley, J (1997) Rural tourism: an introduction International Thomson Business Press Primo search Yale, P (1993) Tourism and leisure in the countryside Elm Publications Primo search


This module is at CQFW Level 5