Module Information

Module Identifier
Module Title
Academic Year
Intended for use in future years
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment 2,500 WORD DIAGNOSTIC ASSIGNMENT  30%
Semester Assessment 5,000 ESSAY  70%
Supplementary Assessment As above with a new essay question 

Learning Outcomes

On successful completion of this module students should be able to:

*Explain Why globalisation should be seen as a 'cultutal' phenomenon.

*Understand the settings, meanings and implications of golbalisation and convergence.

*Appreciate some of the principle debates surrounding terms such as a 'cultural imperialism' and 'cultural capital'

*Discuss the debates concerning the framing and construction of the global news and information agenda.

*Explain the specific differences occasioned by the historical and cultural contexts of the broadcast media's reporting of democracy.


  • Globalisation, Social Change and Television Reform
  • The CNN effect and global news production
  • 9:11 - a global reaction
  • War and the Media - comparative case study of Al Jazera, Fox and the BBC
  • Cross cultural News Values: From Habermas to Mao Tse Tung
  • Marketing the political message - the Americanisation of poiltical communication
  • Global communication and the Internet:Cyber politics and the impact of new communication technologies on political broadcasting. Indymedia Case Study
  • Big Brither international: The Study of a global reality format
  • The United States of Television: From Dallas to Friends - case studies in TV.s Global Marketing strategy and collective memory
  • Review

Brief description

This module seeks to examine globalisation through a series of disparate yet central media case studies. The terms globalisation and convergence, around which this module is centered, have appeared with increasing frequency in media studies. The best way to examine the significance of these concepts is by studying specific texts through the viewpoints of media industries, media producers, media theorists and critics. From Big Brother to Indymedia, from Friends to Al Jazeera, we will critically examine how the media landscape is changing to adapt to the forces of globalisation and new technology while also examining the nature of cultural capital as it crosses borders and its effects on society.

Module Skills

Skills Type Skills details
Application of Number This element will only be assesed if the student chooses a research methodology that involves quantitative data analysis.
Communication Person to person communication and presentation skills will be actively developed in the seminars.
Improving own Learning and Performance Students are expected to drive their own research projects and manage their time accordingly.
Information Technology This element is not directly assessed although students will be required to make full use of the library facilities and venture further afield to source specialist library materials as appropriate.
Problem solving This element is not directly asssessed, however students will be expected to deal with complex issues and make informed judgements in the absence of a complete data set. Evidence of originality in the application of knowledge and critical awareness will be expected
Research skills The essays will reflect the studnet's ability to read widely around the issues. The research methodologies they chose to use will vary depending on the topic of investigation. They will have to apply their knowledge and understanding of research methods to make an informed judgement abiout which methodology will best suit their chosen subject.


This module is at CQFW Level 7