|Delivery Type||Delivery length / details|
|Other||2 x 2 hour workshops prior to departure, 1 x 2 hour on return. 1 week study tour to international tourism destination.|
|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||Field trip reflective journals||40%|
|Semester Assessment||Group presentations||40%|
|Semester Assessment||Skills assessment||20%|
|Supplementary Assessment||Students must take elements of assessment equivalent to those that led to failure of the module. This will be based on a local tourism destination.||100%|
On successful completion of this module students should be able to:
* Discuss the tourism destination development process;
* Analyse a range of strategic responses to the various problems of mass tourism;
* Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism;
* Plan and perform a range of field research techniques including analysis;
* Effectively communicate specific research findings.
Tourism development brings a range of challenges and impacts that may be observed first hand. This course combines a discussion of international tourism development with a visit to a tourism destination. Students will investigate the destination development and interact with relevant tourism operators, marketers and policy makers. This will provide students with the opportunity to observe destination management issues first hand and to assess career options in the sector. There is also opportunity for students to practice research skills in this environment.
Practical activities are expected to include fieldwork among tourists, such as observation of behaviour at a specific visitor attraction, questionnaires among ex-patriate community, interviews with tourists at a specific heritage site, etc.
The aims of the module are to enable students to:
- Demonstrate a detailed knowledge of tourism in a specific destination by studying it first hand;
- Demonstrate a critical appreciation of the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area;
- Explain and evaluate tourism policy, with particular relevance to the promotion of alternative tourism;
- Plan and carry out a variety of field research methods among tourists and/or tourism industry personnel, e.g. questionnaires, audits, observation;
- Analyse the data so collected using a variety of statistical and presentational techniques.
- Work as a part of a group to prepare and give a presentation on a specific aspect of the field research;
- Content will vary to some extent based upon the particular destination that is being visited;
- Assessment for this module will take place during the course of the fieldtrip.
|Skills Type||Skills details|
|Application of Number||Research on the field trip may involve some application of quantitative techniques.|
|Communication||Verbal presentation skills will be required in the presentation and reflective journals. Students will also need to design their Powerpoint presentations.|
|Improving own Learning and Performance||The presentations will require students to work in teams. Both elements of assessment will require students to work to strict deadlines.|
|Personal Development and Career planning||The study tour will provide an opportunity for students to visit a tourism destination in order to evaluate destination management/marketing as a career route. The reflective assessment will ask students to evaluate their personal development and career goals.|
|Problem solving||Research design - assessed in presentation.|
|Research skills||Use of research skills will be required for elements of assessment.|
|Subject Specific Skills||The visit to an international tourism destination will enable students to observe and critique the international tourism system.|
|Team work||Students will work in small syndicates to identify, research and make a presentation on a relevant topic.|
Reading ListRecommended Text
Laws, E. (1995) Tourist Destination Management: Issues, Analysis and Policies Routledge Primo search Ritchie, J.R.B. and Crouch, G.I. (2003) The Competitive Destination: A Sustainable Tourism Perspective CABI Primo search World Tourism Organization (2001) e-Business for Tourism: Practical Guidelines for Destination and Businesses WTO British Council Primo search World Tourism Organization and European Travel Commission (2008) Handbook on e-marketing for Tourism Destinations WTO Primo search International Journal of Tourism Research; Annals of Tourism Research; Current Issues in Tourism; Tourism Management; Journal of Travel Research Primo search
This module is at CQFW Level 6