Module Information

Module Identifier
Module Title
New Ventures: Marketing Creative Curiosity
Academic Year
Semester 2
Other Staff

Course Delivery

Delivery Type Delivery length / details
Seminar 11 x 2 Hour Seminars


Assessment Type Assessment length / details Proportion
Semester Assessment Assignment1: Plan  25%
Semester Assessment Assignment 2: Blog  50%
Semester Assessment Assignment 3: Pitch  25%

Learning Outcomes

On successful completion of this module students should be able to:

identify their existing skill sets and articulate these qualities in an appropriately formal manner;

evaluate a range of employment opportunities relevant to their discipline(s);

articulate the basic processes of at least two relevant creative industry settings;

evidence their transferable skills and plan pathways for personal and professional development through reflection and self-evaluation

Brief description

This module acts as a core module for the Creative Arts scheme and is an option for other schemes and directly addresses issues pertaining to employability in the creative industries. As such this module contributes to the pedagogic philosophy of the scheme, which foregrounds the value of creative disciplines in terms of transferable skills and employability.
This module introduces practitioners across ILLCA departments to employability issues that specifically pertain to future engagement with their disciplines and/or creative practice and career planning. This module is intended as a pre-cursor to the employability components of Part 2 and as preparation for the work-placement learning modules. Each week will focus on identifying and situating the skills students are developing in relation to their personal and professional development and to applying these skills in the 'real-world'.


On completion of the module students will be able to: categorise existing skills, generate an individual P&PDP, identify and market transferable skills, discuss a range of employment opportunities relevant to their discipline(s), and understand the basic processes of relevant creative industries.


This module will offer opportunities for workshop activities and lectures led both by ILLCA staff and guest speakers. Guest speakers will vary according to availability but will be drawn from a pool of collaborative partners such as: Poetry Wales / NWR / School of Art / Aberystwyth Arts Centre / Planet / Honno / Y Lolfa / NLW / Ceredigion Museum / Gas Gallery / Arad Goch.

Week 1: Module introduction and Creative Clusters and Entrepreneurial Arts (Miranda Whall and Aberystwyth Arts Centre)
Week 2: Looking at Blogs and Websites (R Munday)
Week 3: Industry Perspectives e.g. Planet
Week 4: Personal branding Jo Hyatt
Week 5: Developing a CV Workshop Jo Hyatt
Week 6: Technology, Creativity and Employability e.g. Rhodri ap Dyfrig
Week 7: Industry Perspectives II e.g. Sophie Bennett
Week 8: Funding and Group work
Week 9: Open session pitching practice
Week 10: Final Pitching Assessment

Module Skills

Skills Type Skills details
Application of Number Practically in relation to completing the assessment tasks (written and oral) and theoretically in specific sessions addressing information literacy and technology competency skills
Communication During group discussions, Q&A sessions, peer review activities (non-assessed) Written coursework developing modes of writing (academic vs. professional) and oral communication (assessed)
Improving own Learning and Performance Reflective portfolio and skills audit / P&PD plan
Information Technology Practically in relation to completing the assessment tasks (written and oral) and theoretically in specific sessions addressing information literacy and technology competency skills
Personal Development and Career planning Ongoing throughout the module
Problem solving Creative approaches to problem solving including identifying personal/professional strengths and weaknesses, project management, tailoring self-evaluation to a given specification
Research skills In the preparation of summative assignments (assessed) and in preparing for workshop sessions (non-assessed)
Subject Specific Skills Students will gain specific knowledge of the Creative Industries and the value of creative thinking to broader employability contexts
Team work During workshop sessions and peer review activities


This module is at CQFW Level 4