- Mr Paul Courtney (Professor - University of Gloucestershire)
|Delivery Type||Delivery length / details|
|Lecture||11 x 1 Hour Lectures|
|Seminar||6 x 3 Hour Seminars|
|Lecture||11 x 2 Hour Lectures|
|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||3 Hours Controlled time assessment.||30%|
|Semester Assessment||Case study plan project.||70%|
|Supplementary Assessment||Students must take elements of assessment equivalent to those that led to failure of the module.||100%|
On successful completion of this module students should be able to:
1. Assess the role of marketing and apply key marketing principles to the equine business.
2. Appreciate the nature and significance of small business management.
3. Examine and evaluate the establishment of a business venture.
4. Write a business plan for an equestrian business.
5. Examine strategic management issues in entrepreneurial ventures.
This module will provide an understanding of marketing principles as applied to the equine industry and demonstrate the need for marketing to be embedded within business plans. The module will set the context, nature and significance of small businesses, examine and evaluate the establishment of an equine business venture and review the role of strategic management in entrepreneurial ventures and small businesses.
The module will provide a broad introduction to the marketing concept and the role of marketing in small businesses. The module also covers the development and managerial issues confronting smaller enterprises, entrepreneurial skills and the process of constructing, using and maintaining a business plan to achieve business objectives.
|Skills Type||Skills details|
|Application of Number|
|Communication||Writing skills will be developed and assessed through coursework and feedback given.|
|Improving own Learning and Performance|
|Personal Development and Career planning|
|Problem solving||Coursework requires students to prepare and evaluate a business plan. Assessed in coursework and feedback given.|
|Research skills||Case study is required to be referenced and supported by a range of published sources to develop research skills. Assessed in coursework and feedback given.|
|Subject Specific Skills|
This module is at CQFW Level 6