|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||1 x 20 minute class presentation and 1000 word critical refl||40%|
|Semester Assessment||1 x 3000 word essay||60%|
|Supplementary Assessment||Resit of failed elements Resits of failed elements will be in accordance with the conditions and timetable set by the university (class presentation and critical reflection will be replaced by a comparable 2000 word essay)|
On completion of this module, students should be able to:
1. evidence an understanding of key debates and concepts surrounding social television’s participatory cultures.
2. apply scholarship regarding a range of social media platforms to a specific media fandom.
3. critically evaluate historical developments in participatory cultures of television fandom, focusing on qualities of user-generated content, constructions of self-identity and community, and the potential commercial use of social media and its data.
To relate contemporary television to a range of social media platforms (including Facebook and Twitter), considering the psychodynamics of participatory media;
To analyse how participatory cultures such as media fandoms generate forms of status and celebrity, as well as how they can be monetized and leveraged by media industries;
To consider the qualities of amateur user-generated content and ‘comment culture’, and how these phenomena have been critiqued/celebrated;
Finally, to theorise changes in participatory cultures, and particularly the ways in which media fandoms now combine text-focused emotions with platform/brand-focused affects.
This module is at CQFW Level 7