Module Information

Module Identifier
Module Title
Social Television, Fandom, and Participatory Media
Academic Year
Semester 2
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment 1 x 20 minute class presentation and 1000 word critical refl  40%
Semester Assessment 1 x 3000 word essay  60%
Supplementary Assessment Resit of failed elements  Resits of failed elements will be in accordance with the conditions and timetable set by the university (class presentation and critical reflection will be replaced by a comparable 2000 word essay) 

Learning Outcomes

On completion of this module, students should be able to:
1. evidence an understanding of key debates and concepts surrounding social television’s participatory cultures.

2. apply scholarship regarding a range of social media platforms to a specific media fandom.

3. critically evaluate historical developments in participatory cultures of television fandom, focusing on qualities of user-generated content, constructions of self-identity and community, and the potential commercial use of social media and its data.


To historicize the emergence of participatory cultures and introduce key theories of such cultures (e.g. collective intelligence and citizen journalism);

To relate contemporary television to a range of social media platforms (including Facebook and Twitter), considering the psychodynamics of participatory media;

To analyse how participatory cultures such as media fandoms generate forms of status and celebrity, as well as how they can be monetized and leveraged by media industries;

To consider the qualities of amateur user-generated content and ‘comment culture’, and how these phenomena have been critiqued/celebrated;

Finally, to theorise changes in participatory cultures, and particularly the ways in which media fandoms now combine text-focused emotions with platform/brand-focused affects.


This module is at CQFW Level 7