Module Information
			 Module Identifier
		
FM34120
			 Module Title
	 
			 Media Semiotics
	 
		 	Academic Year
	 
			 2016/2017
	 
			 Co-ordinator
	 
			 Semester
	 
Semester 2
			 Other Staff
	 
Course Delivery
| Delivery Type | Delivery length / details | 
|---|---|
| Lecture | 10 x 2 Hour Lectures | 
Assessment
| Assessment Type | Assessment length / details | Proportion | 
|---|---|---|
| Semester Assessment | Essay 1 (2500 words) | 50% | 
| Semester Assessment | Essay 2 (2500 words) | 50% | 
| Supplementary Assessment | Essay 1 (2500 words) - to a new title | 50% | 
| Supplementary Assessment | Essay 2 (2500 words) - to a new title | 50% | 
Learning Outcomes
On successful completion of this module students should be able to:
 
 To apply semiotic approaches to the analysis of mass media texts;
 
 
 
 
To gain an advanced understanding of the principles of semiotic analysis;
To gain a critical awareness of the usefulness and limitations of semiotic approaches.
to asses the usefulness and limitations of such approaches
Brief description
The lectures are based on the following:
Signifier and Signified
Structural Analysis
Codes
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics
Content
 
 Course delivery:
 
10 x 2 hour Lecture/workshops
 
The lectures are based on the following:
 
Signifier and Signified
Structural Analysis
Codes
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics
 
 
10 x 2 hour Lecture/workshops
The lectures are based on the following:
Signifier and Signified
Structural Analysis
Codes
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics
Notes
This module is at CQFW Level 6
