|Assessment length / details
|Coursework assignment portfolio Attend all client meetings to be built up of work prepared for and completed in the weekly workshops, e.g. notes on class debate, qualitative data analysis summary, graphs, written summary, spreadsheet, PowerPoint slideshow
|Group Presentation Attend all team meetings and input equally to the team
|Portfolio resubmission Group presentation to client team including developed product and marketing media
|1,000 word review of contemporary marketing topic
On successful completion of this module students should be able to:
* Identify a range of marketing contexts and the factors that impact their development;
* Explain how new ways of defining marketing has impacted on the 'traditional' marketing industry;
* Outline the costs and benefits of various forms of marketing communications in comparison to conventional forms such as mass-communication;
* Draw and apply lessons from case studies on the planning and management of the marketing function;
* Synthesise findings from case studies in order to illustrate contemporary issues in marketing and its associated functions;
* Demonstrate an ability to work in a team environment on specific business projects.
This module introduces students to a range of contemporary forms of marketing, branding, consumer behavior, digital marketing, supply-chain management and marketing communications, as well as considering more conventional 'mass' forms of marketing like social marketing.
The module will examine current issues in marketing management and design. The module is delivered through a series of lectures, which will serve to introduce the cases, followed up by workshops.
The module will seek to remain up to date and relevant by selecting contemporary cases that have a strong relationship with real-word practice. The precise mix of topics will therefore change from year to year. Topics could include:
- Consumer Behaviour
- Marketing Research
- Marketing Communications
- Product Development
- Logistics & Supply-Chain Management
- Digital Marketing
- Services Marketing
|Application of Number
|At least one workshop will require students to work with numbers and to manipulate numerical data in a spreadsheet. Assessed in assignment portfolio and feedback given.
|Students will prepare and deliver a group presentation based on a specific marketing case study. This will be assessed and feedback given. Students will need to communicate clearly in writing in the assessment portfolio.
|Improving own Learning and Performance
|Students will be expected to use information technology in making their presentation. The assignment portfolio will require students to use word processing and spreadsheet skills. Assessed in assignment portfolio and feedback given.
|Personal Development and Career planning
|Presentation and group work links to contemporary marketing business environment .
|Some of the workshops will be based around solving a particular problem or set of problems relating to contemporary marketing and its management. Assessed in assignment portfolio and feedback given.
|Workshops will typically involve students being asked to prepare by researching material on the subject.
|Subject Specific Skills
|By extending students knowledge of particular forms and cases of marketing, this module will serve to equip students to work in the marketing profession.
|Students will prepare and deliver a group presentation based on a specific marketing case study. This will be assessed and feedback given. Students will also be expected to work together in teams during the workshops (not assessed).
This module is at CQFW Level 4