Module Information

Module Identifier
Module Title
Digital Presence and Social Media
Academic Year
Distance Learning
Other Staff

Course Delivery



Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type Assessment length / details Proportion
Semester Assessment Project  Website creation (equivalent to 2,500 words)  60%
Semester Assessment Report  Website proposal (2,500 words)  40%
Supplementary Assessment Submission of supplementary coursework for failed course element in line with the learning outcomes of the original assignments  100%

Learning Outcomes

On successful completion of this module students should be able to:

* design appropriate quality criteria for the evaluation of web resources and use them to evaluate existing web sites

* explain the processes of web publishing, editorial tasks and responsibilities

* identify and critically assess legal and managerial issues involved in web publishing

  • use appropriate online tools for website design

* develop a website and webpages with due account taken of information architecture and usability factors

* evaluate the use of social media tools for websites and their implications for management of the site

* describe and assess the potential uses of other social media tools such as wikis, social bookmarking, social resource sharing etc.

Brief description

This module will explain the processes involved in web publishing. These include the editorial tasks and responsibilities involved in information architecture, website design and management. There are particular problems when working in a digital environment and students will learn about the need for quality control, evaluation of web resources, management and maintenance controls, and the role of social media tools in disseminating information and engaging with site visitors. Increasingly, organizations are using the web to publish information about products and services. The growth of the internet means that the traditional gap between the publisher and the provider of information services is now blurred. Information professionals need to be aware of the responsibilities for providing quality information to their users via internal or external web publications.

The module will explain how social media tools such as blogs, wikis, RSS, micro-blogging and social resource sharing are fast becoming part of organisations' PR strategies and show how to evaluate their use and contextualize their application.


Evaluating information quality
The publishing process
Legal and management issues
Information architecture
Promotion and maintenance of web resources
Social media for websites
Other social media tools

Module Skills

Skills Type Skills details
Application of Number
Communication Shared module tasks and discussion forums in VLE
Improving own Learning and Performance Reflection on practice, and individual learning during practical assignment
Information Technology Experience of working with web publishing tools and social media tools
Personal Development and Career planning Reflection on practice, and individual learning during practical assignment
Problem solving Approach to practical assignment and module exercises
Research skills Identification of reading and critical review of literature (and applications)
Subject Specific Skills Application of web publishing and social media tools
Team work Virtual group working on shared tasks


This module is at CQFW Level 6