Due to Covid-19 students should refer to the module Blackboard pages for assessment details
|Assessment length / details
|3,000 word essay
|Repeat failed elements or equivalent
|3 Hours Repeat failed elements or equivalent
On successful completion of this module students should be able to:
Mastery of content related to the role of marketing in organization and society
Mastery of content related to associated theory of value creation
Mastery of the mechanisms of communicating and delivering value in markets
Mastery of the role of marketing management in competitive environments
Mastery of content to be able to advise on value development and delivery to consumers
Mastery of content to critically evaluate consumer and business markets informing marketing management strategy;
Mastery of content to make decisions relevant to partnerships, relationships, value chains and networks
Mastery of content to develop programs related to consumer and customer behavior
Mastery of content related to the critical aspects of marketing management roles
Mastery of content of e-marketing applications and theory
Topic 2: Marketing planning and strategy;
Topic 3: Marketing research and insights;
Topic 3: Customer connection in business and consumer markets;
Topic4: Branding and competitive dynamics;
Topic 5: Creating value;
Topic 6: Pricing value;
Topic 7: Delivering value;
Topic 8: Communicating value;
Topic 9: Holistic marketing and society;
Topic 10: Marketing expansion
|Application of Number
|Through the quantitative areas integrated throughout the entire module.
|Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue.
|Improving own Learning and Performance
|Through both class and self-directed learning.
|Basic of data analysis will be done using excel.
|Personal Development and Career planning
|Development of skills, theory and analysis capabilities to allow effective management decisions.
|Identification of business issues related to marks and marketing functions. Identification of the relevant information for decisions and formulation of decisions.
|Qualitative methods, survey methods and basic preparation and analysis.
|Subject Specific Skills
|Marketing theoretical and applications; Competition based strategy; Qualitative and survey methods; Marketing segmentation and applications;
|Through class preparation, the use of breakout group work, case preparation and through the group assessment
This module is at CQFW Level 7