Module Information
Course Delivery
Assessment
Due to Covid-19 students should refer to the module Blackboard pages for assessment details
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Group presentation (20 minutes) | 40% |
| Semester Assessment | Skills assessment (10 minutes) | 20% |
| Semester Assessment | Written reflective journal (2,500 words) | 40% |
| Supplementary Assessment | Skills assessment (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.) | 20% |
| Supplementary Assessment | Written reflective journal (2,500 words) | 40% |
| Supplementary Assessment | Individual presentation (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.) | 40% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Discuss the tourism destination development process.
2. Analyse a range of strategic responses to the various problems of mass tourism.
3. Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism.
4. Plan and perform a range of field research techniques including analysis.
5. Effectively communicate specific research findings on international tourism.
Brief description
Tourism development brings a range of challenges and impacts that may be observed first hand. This module combines a discussion of international tourism development with a visit to a tourism destination. The module provides detailed know ledge of tourism in a specific destination. The module examines the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area, and evaluates tourism policy , with particular relevance to the promotion of alternative tourism.
Content
• The role of tourism operators, marketers and policymakers
• Issues and problems associated with mass tourism
• Design and implementation of international tourism management strategies
• Development and implementation of tourism policy
• Models for alternative tourism
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Research on the field trip may involve some application of quantitative techniques. |
| Communication | Verbal presentation skills will be required in the presentation and reflective journals. Students will also need to design their Powerpoint presentations. |
| Improving own Learning and Performance | The presentations will require students to work in teams. Both elements of assessment will require students to work to strict deadlines. |
| Information Technology | |
| Personal Development and Career planning | The study tour will provide an opportunity for students to visit a tourism destination in order to evaluate destination management/marketing as a career route. The reflective assessment will ask students to evaluate their personal development and career goals. |
| Problem solving | Research design - assessed in presentation. |
| Research skills | Use of research skills will be required for elements of assessment. |
| Subject Specific Skills | The visit to an international tourism destination will enable students to observe and critique the international tourism system |
| Team work | Students will work in small syndicates to identify , research and make a presentation on a relevant topic. |
Notes
This module is at CQFW Level 5